How Google Pigeon Update Tracks Your Local Business

Google Pigeon marked another update to the search engine’s algorithm. Contrary to what you may think, it was coined by Search Engine Land – not Google. This change was rolled out on July 24, 2014, and specifically affects local businesses. The sites that were already well positioned with local keywords will likely benefit more than sites that aren’t yet well positioned. The idea behind the change was to make local search more accurate with an emphasis on the Knowledge Graph. What are the Effects on Local Businesses? In order to make sense of the Google Pigeon update, you must first … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Great Opportunity to Have Your eBusiness Card Made

An electronic card, also known as eCard, creates a talking business card by combining your photo, video and audio. It can be distributed through email, websites, social media pages or any other electronic channel. You can customize your own eCard by attending a 30 minute video session at JDP Photography (14511 Franklin Avenue, Suite 160, Tustin, CA 92780) on August 27, 2014. This event will be held from 5:30 pm and 8:00 pm (PDT), if you purchase a $229 ticket prior to the day of the event. In the event of cancellation or postponement, the fee will be transferred for … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded.

Starting Business in Los Angeles? Learn the Basics

If you run a business in Los Angeles, you can gain insight from leading business professionals at a summer conference called “Small Business Entrepreneurship: Doing Business in Los Angeles” on Saturday, August 23, 2014. The exclusive meeting will be held at the Los Angeles Mayor’s Office of Economic Development, from 10:30 am to 12:30 pm (PDT). It’s a free event, which will be hosted by city officials and your local Los Angeles Public Libraryand is part of the “Doing Business in LA” workshop series. What to Expect This workshop is aimed at pre-startup and small business owners who want to … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Learn Expert Tips From Facebook Small Business Team

Are you a small business owner looking to change the way Facebook helps bring in customers and gain exposure as a business? Why not hear advice from the actual Small Business Team from Facebook itself? Now you can when you attend the Facebook Small Business Boost in Los Angeles, California! Boost your small business Social media has become a requirement for any business looking to engage and interact with customers, and grow its internet presence. The biggest social network of all is still Facebook. They have a wealth of information and resources for small business owners to help them boost … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

8 Top Ways You Can Get Traffic Without Google

Even though many small businesses obsess over local search SEO techniques aimed at showing up in Google search results, a majority of them never rank as high as they would like. Follow these 8 top ways to grasp on how you can still gain local traffic without the help of the search giant: Add Comments to Blogs By visiting fellow bloggers in your niche and reading their blogs, you not only gain new insights but you also get the opportunity to share your comments and expand your network. Get Listed by Content Aggregators A fast way to attract attention from … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

7 Great Ways to Put Your Search Rankings at the Top

Small businesses need a robust toolkit in order to get themselves right at the top of search engines, and that means knowing which tools to put into that kit for the best success. One aspect that small businesses tend to overlook is getting higher search ranks through local search marketing and its power when bigger companies can’t rank well locally. Need some help on where to start? Here are 7 ways to beef up your search optimization and marketing toolkit that you can integrate right now as a small business: Location Should Always Be Top Priority. Have you heard of … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Join Business Leaders to Learn from Parker Kennedy

Learning about business leadership from a successful Fortune 500 company chief executive can be an inspiring and valuable experience. You have that opportunity at the Chairman’s Leadership Breakfast on Tuesday morning, August 5 when First American Financial Corporation Chairman, Parker Kennedy, one of Orange County’s top corporate leaders, will be the featured speaker. The Orange County Business Council (OCBC) will hold the conference at Center Club (650 Town Center Drive, Costa Mesa, CA 92626). Kennedy currently serves on the board of Specific Media, which owns MySpace. It’s an excellent way for you to learn from an experienced expert leader of … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

How Your Brand Can Stay Ahead of Your Competitors

Being successful isn’t just about beating the competition; it’s about understanding them too. If you get too focused on a certain aspect of your product or service, you may miss the perfect opportunity to improve on a concept that a competitor is using. Local search marketing is a great way to understand what your competitor is up to, as well as seeing how well you are doing compared to other businesses around you. It also helps you stay in touch with the community. Local Search Marketing. Local search marketing is the perfect way to find out what the hot topic … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, an agency that provides local search marketing services focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

What Google Hotel Finder Rankings Reveal

You may have heard that Google has a new search ranking system for the hospitality industry called Google Hotel Finder. Google has also introduced a new pay per click platform for hotels called Hotel Price Ads which is much like AdWords. These new innovations are designed to help hotels and motels maximize reservations beyond the traditional travel agency booking system. Rank Your Restaurant Well in Google Hotel Finder The following information can help you gain new travelers using local search marketing for restaurant and hotel properties: Factors for Hotel Finder Rankings: Reviews, as you may have guessed, are extremely important … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search engine marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+

Network with Distinguished Professionals in Style

Networking is an important part of building your business and making crucial connections with others in your field. Make connections in style at the Network in Style event on July 29 at Ammo Cafe. Network in Style is a new kind of networking opportunity that goes beyond traditional events. No hotel lobbies, cheap wine and stale hors d’oeuvres here. Network in Style brings together the most distinguished professionals from a wide variety of fields at the trendiest spots in L.A. to meet each other, collaborate and make connections in style. Meeting Distinguished Leaders You can meet people just about anywhere … Continue reading

About Toby Crabtree

Toby Crabtree is the Account Manager for Local Search HQ, a local search marketing firm focused on enhancing the online presence and visibility for small local businesses. Through thorough research of the client's target market and online behavior, social media networking, local mobile search optimization and an integrated marketing campaign, Toby and the team at Local Search HQ has built a reputation for delivery results for its clients since it was founded. Google+