10 Marketing Sites That Improve Local Business Visibility

Online visibility for local businesses can be difficult. With many local businesses offering similar products, it is difficult to stand out among all the competition. There are many websites that list local businesses to prospective customers. But, there are only a few sites that are powerful enough to increase traffic to your business. About 80% of all internet searches are for local businesses, so it’s important to get on some of those local business search sites. Here are 10 marketing sites you should consider if you’re aiming to improve local business visibility: Google AdWords This local search marketing tool allows … Continue reading

5 Tricks to Drive Traffic to Your Health Care Website

Driving traffic to a health care website is always difficult. The competition everywhere is fierce, with many health care companies offering similar products to the market. It can be difficult to stand out as a company, much less increase traffic to your website, even when using local search marketing services. Related: How to Market Your Dental Service Here are 5 tips to help you increase traffic: Set Achievable Goals. The key is to start small. Many dentists will want to generate reviews for their business. The other key to setting achievable goals is to be flexible. Your goals will change … Continue reading

Join Orange County’s Largest Business Networking Event

You can personalize your business exposure beyond local search marketing in California by attending the OC Business Expo on Tuesday, September 30, 2014 at Irvine Marriott. It will be free to the public and Orange County’s largest networking event of the year, hosted by USC. This Cocktail Mixer is presented by Lobel, Neue& Till, LLP and will be sponsored by Openorbit and McGladrey. Related: Boost Your Business with Local Search Marketing Business Expo Benefits This free networking event is an excellent way to meet new Orange County business people and potential customers over cocktails. One of the best ways to … Continue reading

How to List Your Business Online at the Best Locations

They key to gaining an edge online with a brick and mortar small business is using local search marketing techniques. It requires a lot of maintenance effort, and if managed properly, it can keep bringing you new businesses. Related: SEO Tips: Rank Your Website in Multiple Locations The main reason to use these techniques is to take advantage of the fact that 15 to 20 percent of all searches are on mobile devices, and that 78 percent of mobile searches result in offline purchases. Mobile users tend to be the segment of internet users that is most ready to buy. … Continue reading

4 Tricks to Make Your Blog a Reader’s Magnet

Building a blog can be a daunting task. Even more than that, after building a blog and writing the content, you might feel a little frustrated if you get little to no visitors or engagement on your blog. If this sounds like you, here are 4 tips to not only get people to your blog, but to increase your readership community on the blog itself and help with local search engine marketing: Tell People about a New Post If you use WordPress you can use plugins. If not, you can still use sites like HootSuite to publicize your posts and … Continue reading

Learn 5 Keys to Build a Successful Business from Experts

Today’s economy presents many challenges to entrepreneurs who may need guidance from experts. If you run a business or would like to start one, you can learn from the Powerteam Success Workshop that will be held Wednesday, September 17, 2014 at Wyndham Irvine-Orange County Airport. This VIP event featuring keynote speaker Bill Walsh, a successful business leader and author, focuses on business growth, public speaking, and masterminds. Guest Speakers of Powerteam Success Workshop Bill Walsh is the CEO and founder or Powerteam International, a venture capital firm that offers business coaching. He has traveled the world to spread his message … Continue reading

6 Ways to Keep Your Customers Engaged on Facebook

Posting engagements on a Facebook fan page for local internet marketing is almost as important as a business card or a website. However, it might prove to be a little difficult to keep potential customers engaged on Facebook on a regular basis. Here are 6 strategies of local internet marketing that will help to keep your customers engaged on Facebook: Host a Contest: Initially the contest can be about anything but make sure to let everyone join it. Make it relevant to your business and follow local internet marketing trends. Add the Element of Fun: You don’t always have to … Continue reading

Enjoy Member Breakfast and Discourse with Jim Turrell

Have you ever wanted to deliver a speech without relying on notes? That’s the specialty of author Dr. Jim Turrell, who will be speaking at the Tustin Chamber’s monthly membership breakfast on Wednesday, September 10, 2014 at Tustin Ranch Golf Club. The breakfast will begin at 7:30 am and last 90 minutes. Turrell will be discussing techniques he mentions in his book “Speaking from the Heart,” which was published in 1998. Keeping with the spirit of the topic, he will not be using notes. Improvising Instead of Memorizing A major inspiration for Dr. Turrell’s book came from jazz music, which … Continue reading

What Mobile Strategy Ensures Success of Small Business

Mobile strategy is becoming a natural part of web design as mobile internet is growing by leaps and bounds in popularity. Businesses that rely on local customers can greatly benefit from a local mobile search and by adopting a suitable mobile search marketing strategy. Unfortunately, there are many national websites that are setting bad examples that some small businesses feel compelled to follow. The following concepts will help differentiate between the winning and losing mobile strategies: What Small Businesses Must Avoid Big companies are still playing a numbers game with interruptive marketing that small businesses cannot afford to play. An … Continue reading

How to Get Reviews That Counts for Local Businesses

Getting reviews for your business has been a coveted grail for a long time. Small businesses know that reviews not only help to build trust among prospects but can also help your website gain visibility online. For instance, review websites like Yelp and Google Local are great sources of customer referrals. So, how do you go about building the right reviews to your business? Here are some tips that will help you: Build Reviews Naturally Learn from link building tactics and build reviews for your site naturally. Check how other businesses are doing their reviews and get creative. Make sure … Continue reading