- Content is King
- Add Yourself to Local Directories
- Make Sure to Claim Your Map Listings
- Put On Your Director’s Hat
- Don’t Be Afraid to Ask for Feedback
With recent Google updates, writing and posting dynamic content by your business is one of the most important things you can do. Dynamic content means that the search engine is always coming back to your website. The more that the search engines spider crawls your website, the higher that your website will be in search engine results.
Also, new content means that you are always up to date when it comes to the latest news in your industry. This means that you can submit your content for inclusion on news websites and syndication on industry related websites. Put a few links back to your landing page for keywords you’re targeting and all of a sudden you’ll have visitors from many new places without even realizing that they could come from there.
Blogs are very important in two ways. First, create a blog on your website and post relevant content regularly everyday preferably, but more realistically 2-3 times a week is still very beneficial. Second, post guest blogs on relevant sites and create partnerships with those bloggers. By allowing people to post guest blogs on your site and consequently posting yours on theirs, you will be getting more backlinks to your site and your page authority will ultimately increase. And when this improves, so will the rankings of your targeted keywords.
Although paper directories are quickly going out of style, people still access online directories to find local businesses to patronize. Even with all the resources of the Internet, it is still hard for people to find “good help these days” that is actually in their local area. Make yourself available on local directories so that people who are looking for solutions can find you.
Google Local is the most important of these for local search engine optimization, but don’t forget about Yahoo Local, Bing Local, and other directories relevant to your niche. When people access your website from this directory, they are in a mood to purchase. Quench their thirst once and you may have a loyal customer for life.
One of the most important things for your local search marketing campaign is that you claim, update and optimize your local map listings. Do so on Google Places, on Bing Local, and on Yahoo! Local by including relevant descriptions of your business and keywords.
You can also spruce up these listings by adding pictures and even videos to them. Since you know the people that are accessing these listings are local customers, you can also sweeten the deal with local discounts and giveaways that are exclusive to the area. This will make your local audience appreciate you that much more because they have access to something that is not given away to everyone.
You do not have to be a true film professional to get your video up on YouTube. As a matter of fact, many of the videos that have gone viral have done so because of their raw, unedited nature. The Internet as a whole is experiencing a backlash against the overproduced, slick advertising that crowds television. Break the fourth wall, show a little vulnerability while still solving the problems of your customer base, and you will fill the niche customer who wants to associate themselves with local businesses on equal footing.
The feedback that you get is not only helpful for improvements in your business. You can also use this feedback for local search SEO purposes, especially through reviews. Ask customers for reviews right away, making it as easy as possible for them to do so. People listen to other people, and with reviews on Google, Yelp and other local review directories, you can see a dramatic escalation of both your online and offline business recognition.