Monthly Archives: August 2012

The Impact of Local Mobile Search Reviews on Your Small Business

Hey, it’s a jungle out there; and as a local small business owner you have to take matters into your own hands if you want your business to be found on the web. While many of your competitors are using the usual social media channels such as Twitter and Facebook, you want to make an impact in order to stand out from your competition. A great way to separate your business from your competitors is by leveraging the power of the web through the use of local mobile search. Potential customers are searching for your business right now, and this … Continue reading

Strategic Methods to Boost Traffic to Your Website

In the e-commerce world, you either get traffic, or you get nothing. Anything that can be done to drive would be paying customers should be seen as an investment, and not an expense. But with everything, there are effective and inexpensive means of getting the local search marketing needed. Networking This tried and true method is old school, but it works. By associating with professionals that can help with referrals, like loan officers associating with realtors, you can get people calling you that are already in need of what you offer. Attending functions and conventions with similar professionals can pay … Continue reading

Ideas for Local Linkbuilding Post-Penguin/Panda Era

If you’re a smaller business that was making full use of website promotion via search results particularly Google then you’ve probably noticed a dip in your search results ever since 2012’s Google Panda and (a few months later) Penguin updates. Although these corrections to Google’s famous search algorithm were meant to curtail widespread abuse of certain SEO tactics, they inevitably affected local search marketing services as well an unfortunate but necessary (in Google’s eyes anyway) instance of collateral damage. All is not lost, however, and there are several powerful ways to take advantage of local search marketing services, using these … Continue reading