Hey, it’s a jungle out there; and as a local small business owner you have to take matters into your own hands if you want your business to be found on the web. While many of your competitors are using the usual social media channels such as Twitter and Facebook, you want to make an impact in order to stand out from your competition.
A great way to separate your business from your competitors is by leveraging the power of the web through the use of local mobile search. Potential customers are searching for your business right now, and this is why its so important to include local search marketing as part of your businesss overall marketing plan.
It’s important to have content on your website optimized for local and mobile search. Mobile search is not that different from regular searches on Google, Bing or Yahoo, and the biggest differences with searching via is the opportunity to add special promotions that can be delivered to any mobile device.
One important statistic to remember is that almost 50% of all mobile queries are meant for local intent, in other words people in your area are making specific local mobile search queries in order to find business in their local search area.
Today, tech savvy teens and adults are using personal hand held devices as if they were second nature to them. They not only text, they update their status on Twitter and Facebook. They also receive emails on their devices that include offers from businesses including discounts and specials sent all to draw more attention to their businesses, and your local business should be taking advantage of this effective way of targeting your customers.