Monthly Archives: September 2012

Responsive Website Design for Better Mobile SEO

The Internet has turned into the largest medium through which companies can reach consumers. Therefore it is of key importance that your company pays accentuated attention to your website and blog. In addition, due to the growing number of mobile devices, this medium has become even larger. However, many forget that mobile search marketing is slightly different than the search engine optimization (SEO) used for personal computers. Successful local mobile search optimization may be the key to introducing your business to potential customers in your neighborhood. Mobile SEO has become increasingly important during the past 5 years, mainly due to … Continue reading

Local Mobile Search: Learning Mobile Website Design From 4 Great Sites

ESPN ESPN has really grabbed that proverbial bull by the horns. Whether or not they are featuring bull fighting, not the most animal friendly sport, isn’t the point. What they have done pertaining to their mobile website is nothing short of revolutionary. According to their innovative head of ESPN Mobile, Michael Bayle, they have focused on their mobile product as the product. Which makes so much sense when you consider that they have identified their mobile website as the resource presenting the largest and fastest of their potential growth opportunities. Dominos Dominos will continue to deliver the goods for some … Continue reading

Microsoft Surface Tablet: Will It beat the iPad?

By now everyone should be aware that the iPad is the cat’s meow. So what does that make the new Microsoft Tablet, the doggie’s woof? The PC world has stood aghast as the iPad has usurped, along with the iPhone, the once proud and seemingly unstoppable dominance of the Wintel conglomeration. Those wishing to perform some website maintenance on the fly on an iPad or on the new Microsoft Tablet should each be fairly happy because they really are both excellent devices. When you get down to it, website maintenance can be done effectively on either device. They are both … Continue reading

Why Snippets Are Very Important for Google Local Search

Snippets are becoming increasingly important in the world of local search marketing. Without a doubt, the right Google snippets often mean the difference between customers walking through your door or right on past it to the competition. Snippets are essential when planning your local search marketing strategy because they are those little pieces of information that appear under the names of webpages in search results that give users an idea of what is on the page and why it’s relevant to their inquiry. If your page is easily understood by Google, it can create detailed snippets for your business that … Continue reading

Why Local Businesses Need to Get Into Mobile Marketing

With the quickly growing number of smart phone users and applications in today’s culture, you can now seamlessly and instantaneously access information on your mobile phones from wherever you are. Local mobile search has become increasingly important, and as a result, many businesses have taken their marketing campaigns to the mobile platform. Businesses have taken advantage of this by making their businesses visible and their products or services marketable through mobile websites. Through such websites, companies improve their rankings on search engines such as Google and Yahoo. Additionally, mobile sites increase their visibility through local and mobile directories alike, increasing … Continue reading