The Internet has turned into the largest medium through which companies can reach consumers. Therefore it is of key importance that your company pays accentuated attention to your website and blog. In addition, due to the growing number of mobile devices, this medium has become even larger. However, many forget that mobile search marketing is slightly different than the search engine optimization (SEO) used for personal computers. Successful local mobile search optimization may be the key to introducing your business to potential customers in your neighborhood.
Mobile SEO has become increasingly important during the past 5 years, mainly due to the introduction and proliferation of smartphones and tablet PCs. Arising differences in size and speed means that having one website for your business isn’t enough anymore. When creating an additional one for mobile devices, certain measures should be taken.
Images, for example, must be resized correctly due to the small size of the screen they will be displayed on. A high resolution isn’t mandatory either because the screen can’t fully turn it to the user’s advantage; however the shorter loading time will appeal to those browsing your website.
Consolidate Styles and External Files
When redesigning your webpage for mobile SEO, try to simplify content as much as possible. By consolidating styles and external files, you can turn a website that is overly crowded into an organized, easy-to-read webpage, where users can navigate easily. The number of libraries should also be reduced to simplify the layout and make it easier for the users to find the information needed.
A local mobile search may help potential customers find your webpage, ultimately leading to a stronger brand presence and growing revenue. However, if your mobile search marketing isn’t targeted and doesnt cover all bases (i.e. a revamped mobile website), then there is a chance users will simply leave your site with a bad impression. And with the growing prevalence of local mobile search, you cant let this happen or your bottomline will take a big hit.