Guest blogging can become a powerful tool for your local business if you do it right. While most guest blogging strategies focus on you writing the blogs, you should ideally look at it from various angles. Here is how you can use it for your local search marketing campaignâ€¦
Guest Blogging as an SEO Technique
By writing knowledgeable content that relates to your business, you are showing potential customers that you know what you are saying. In todayâ€™s world, most people will Google about products and services they want; if they come across your content frequently, you are bound to notice increased demand for your brand.
Guest blogging allows you to place this content on more popular blogs and sites that rank higher in search results. Including keywords commonly used by your local target customer base that link back to your website can ensure that your content is first they find. It is even better if the guest blog is a popular local blog with a high Alexia rating and Domain Authority.
Guest Blogging as a Branding Technique
Including links to your site, brand and relative content about your products in guest blogs will help your own site rank higher in search engines, providing your brand with recognition you aim for. You just need to make sure that your content is relevant, innovative (adding something new rather than blogging about something that has been written about time and time again), and original.
Guest Blogging and Social Media Marketing
Blogging for a popular site with good social media network will provide increased activity on Facebook, Twitter, LinkedIn, Reddit and other popular social media channels through sharing and commenting on the content. You can have this hype redirected to your own social media channels by including relevant links in the original blog.
The first key is finding relevant blogs that are popular and establishing connections with those bloggers. Comment on past blogs, network with the blogger (or company), and establish a relationship so that you can work together. Let them write guest blogs for you, and in turn they will let you write for them. When you have links coming in from a number of external sites that are highly ranked, your search rankings will improve enabling more potential customers to find you. It may seem daunting, but itâ€™s not as hard as you might think, especially when considering the immense benefits youâ€™ll get out of it.
Guest Blogging as a Traffic Generation Technique
Having local celebrities write for you is bound to increase traffic to your site. It may cost you a pretty penny, but think about the earnings coming your way through increased local traffic. Look for relevant local celebrities to guest blog, and their influence will give your local search marketing the boost you are aiming for.