Monthly Archives: November 2012

Why Local Businesses Need to Images for Social Media Marketing

People are very visual, and when trying to target your local market via social media, it is important to keep this in mind. Over 90 percent of web users say that they trust people on their friends list, so by reaching out to people through social websites like Facebook, you can effectively drive traffic to your business. As much as web users rely on writing to learn about businesses, brightly colored images will catch attention the most. The results of a study conducted by the Harvard Business School indicated that over 70 percent of Facebook activities were image-related, and with … Continue reading

What the iPhone 5 Means for Mobile Search

Many people have grown reliant on mobile search to locate local businesses and restaurants while they’re out and about. The most commonly used app for mobile search is Google Maps, so if your business’ websites and listings are highly ranked on Google’s search results, you can be assured that your business is easy to find. But that’s not necessarily the case at the moment. When iPhone 5 was introduced, Apple’s Maps app was also introduced, completely removing Google Maps as an app for iPhones. This means that whatever advantage your business has on Google Maps is no longer applicable to … Continue reading