Monthly Archives: January 2013

2012 Flashback : SEO and Google Algorithm Changes

Google algorithm changes over the past 12 months have significantly impacted the practice of search engine optimization and even user behavior on the search engines. Reputation and Trust- Since the beginning Google and fellow search engines have been promoting consistent quality and with the changes in effect, Google can now track bad behavior more effectively than before. Penguin – Introduced on April 24, Penguin ensures removal of all artificial and low quality links from websites, irrespective of how old they are. While Penguin does not replace manual reviews, action may yet be taken by Google manually against a website because … Continue reading