A pen or a jump drive? A baseball cap or t-shirt? Or how about a calendar.When it comes to branded promotional products, there are a lot of options. Finding those that make the most sense comes down to three things: the business, the audience and the brand.
A branded golf ball as a promotional item makes sense for a sports-apparel company, but not so much for a book distributor.Promotional items should be industry related. They should be something that customers and leads will see and immediately associate with the company that gave it to themâ€”branded book marks, for example, are perfect for book distributors.
Nobody likes to receive something they canâ€™t use or donâ€™t really want. And no organization wants to invest in promotional items that will be tucked away in a desk drawer or thrown in the trash.
Thatâ€™s why companies need to consider their audience when deciding which promotional item theyâ€™re going to use. Have an audience that sits at a desk all day? Consider a mouse pad. Have an audience thatâ€™s out and about, calling on customers? How about a travel mug?
Giving the people what they want and/or need goes a long way toward maximizing the impact of a promotional product.
Itâ€™s important to remember that promotional items are every bit as much a part of building and supporting a brand as a logo, website, customer service and brochure copy.
Promotional products send a message about the businesses theyâ€™re promoting. If a companyâ€™s brand is higher end, its promotional item should reflect that. If a companyâ€™s brand is affordable (and excellent, of course), its promotional items should reflect that.
But either way, quality should never be sacrificedâ€”people like things that work well, regardless of their monetary value. One caveat to this is older demographics; according to the Advertising Specialty Institute, people who are 55 or older tend to prefer, keep and use items that are more expensive. Younger people (aged 21-34) arenâ€™t as impressed with cost. They prefer items that make their lives easier.