Monthly Archives: January 2014

New Rules: How Do You Plan to Market on Craigslist?

Back to basics has its place and can be a good thing for business. Unless it happens to be the rule change recently implemented by Craigslist, making it once again aimed at serving people and not businesses. Although not entirely the straw that broke the camel’s back, the HTML-rich posts taking advantage of free listings could have been deemed excessive and as a consequence, it has yet to be seen whether the rule changes resulting in tighter ad restriction will have a negative effect or even a positive one. So as a marketer what can you do about the rule … Continue reading

4 Key Steps to Boost Mobile Search Marketing for Local Businesses

Consumers who use mobile devices to look for local business information are intent on making a purchase quickly. However, most consumers are still going elsewhere to complete their purchases (i.e. PC computer, the store itself). The bottom line is that many local businesses are not providing the tools and environment that make it simple to complete a purchase on a mobile device. However, with a few simple tips you will boost mobile searches and purchases for your local business in no time. 1. Mobile-friendly website. A mobile-friendly website should be formatted for mobile device screens and should have a small … Continue reading

Local Online Marketing: A Must for Marketeers

Local internet marketing is now an essential component for local businesses since the internet has become more popular than the phone book. Search engines and local directories are the key catalysts for this emerging paradigm. The more you can get your web pages indexed in these resources, the more edge you can gain over your competitors who haven’t bothered to do so. In order to maximize local internet marketing you need to target mobile users as well. Online Visibility is the Key Instead of driving around town looking for places to shop, consumers are increasingly spending more time searching for … Continue reading

Business Spotlight: Mimi & HY the Shoppe

Do you enjoy boutique shopping? If so, then you must pay a visit to Mimi & HY the Shoppe. Whether you live in the greater Los Angeles area and can shop in person or check them out online. Mimi & HY the Shoppe is run by two sisters, Leah and Allison Moss. They have created the ideal shopping environment for one of a kind, top notch fragrances, accessories, pajamas, candles, and gift items. Since 2007, it has been one of the “go to” shops for gifts in the Los Angeles area. They provide a “one-stop shop” experience for all of … Continue reading