Consumers who use mobile devices to look for local business information are intent on making a purchase quickly. However, most consumers are still going elsewhere to complete their purchases (i.e. PC computer, the store itself). The bottom line is that many local businesses are not providing the tools and environment that make it simple to complete a purchase on a mobile device. However, with a few simple tips you will boost mobile searches and purchases for your local business in no time.
1. Mobile-friendly website. A mobile-friendly website should be formatted for mobile device screens and should have a small photo and video formats to ensure short load times. Streamline the navigation so that the page loads quickly and still includes the necessary details. As many consumers look up business information on the go, it is critical to include prominent contact information and a map.
2. Maximize local business apps. There are a number of e-commerce tools that can be a great asset for local businesses including Foursquare and Yelp. Consider offering incentives (i.e. coupons, freebies) for customers who check in or leave reviews on these apps. Don’t forget to look into industry-specific apps such as Open Table and Seamless, both of which are popular restaurant apps.
3. Shorter keywords. Typically mobile users stick to short keywords and select auto word choices as opposed to typing out full search phrases. You must target these shorter keywords and auto word suggestions appropriately so that mobile search engine users can find you with ease.
4. Digital storefront. Digital storefronts make it easy for consumers to search and buy products from mobile devices and for businesses to compete directly with large corporations. Amazon, Etsy, eBay, and Square are all great companies that give local businesses the capacity to create customized storefronts without significant fees.