Monthly Archives: February 2014

Make the Most of Instagram for e-Commerce Marketing

With more consumers doing their shopping on the Internet, e-commerce stores need to do more than simple product promotions to increase sales. E-commerce is shifting from product promotion to personalized relationships with prospects. The more personalized a relationship is, the greater the possibility of closing sales. Moreover, with Facebook in the picture, opportunities for e-commerce stores just increased. E-commerce stores can use Facebook’s Instagram app to connect with their prospects, develop relationships and ultimately close sales. Below are tips on how to use Instagram Direct to boost sales of your e-commerce store: Hold a contest Post a photo and ask … Continue reading

7 Tips to Simplify the Payment Process for Online Customers

One of the ways of increasing your store’s online conversions and sales is making it easy for customers to pay. You should concentrate on the design and functionality of the checkout page to encourage closing sales. The easier your checkout process is, the greater your conversions will be. Below are seven ways through which you can increase conversions on the checkout page: 1. Make it easy for customers to buy your products by providing multiple payment options. In particular, allow credit card and other payment options used by the majority of your target market. 2. Enable customers to check out … Continue reading

Technology Is Reshaping Marketing Trends in 2014

Modern online marketing continues to evolve quickly in 2014, thanks to emerging technology that is changing and shaping the way consumers shop for products. Since technology-influenced marketing is expected to continue, your business can take the lead by staying on top of these trends. Rise of Native Advertising Native advertising is an innovative content-integration strategy that is quickly attracting new believers. One of the most popular forms of native advertising is content marketing, in which websites deliver content that users are searching for. The content gives users information while leading them through a sales funnel that culminates in product pages. … Continue reading

6 Basic Ideas to Boost Revenue for Businesses via Mobile Apps

A 2012 ComScore study found that four out of five smartphone owners use their phones to shop that equates to 86 million people in the United States. This figure doesn’t include tablet users who are even more likely to shop on their devices. Businesses can boost their revenue via mobile apps through the following strategies: 1. Sales opportunities. Smartphones and tablets have opened a new world of shopping options. You can do a local mobile search for shoes while riding on train or waiting at your doctor’s office. Sales opportunities include everything from offering mobile restaurant ordering to sending abandoned … Continue reading