A 2012 ComScore study found that four out of five smartphone owners use their phones to shop that equates to 86 million people in the United States. This figure doesn’t include tablet users who are even more likely to shop on their devices. Businesses can boost their revenue via mobile apps through the following strategies:
1. Sales opportunities.
Smartphones and tablets have opened a new world of shopping options. You can do a local mobile search for shoes while riding on train or waiting at your doctor’s office. Sales opportunities include everything from offering mobile restaurant ordering to sending abandoned shopping cart reminders.
2. Geo-targeted push notifications and advertising.
Businesses can offer consumers a wide range of information about their current surroundings automatically. It is not hard to put together national campaigns and then target them for specific regions based on local mobile search results.
3. Dynamic offers.
Dynamic offers take geo-targeting to a new level. Think about the power of offering an extended happy hour coupon to people passing by a bar or sending movie times to patrons who are currently in the mall.
4. Loyalty card and behavior tracking.
Use an app to watch customer trends and behavior and track loyalty rewards without punch cards. You can use this information to send specific offers and reminders (i.e. enticing users to come and check out the new spring collection).
5. Decrease bounce rate.
There are a number of reasons that people don’t complete a transaction at any given time. One of the most effective ways to combat this issue is by offering automatic address fill-in. This will save the customer time and help them move through to what they really want to see.
6. Compete with any business from any location.
Mobile apps help businesses increase revenue stream by heightening efficiency. Instead of advertising in a brick-and-mortar showroom to a general population, you can send small factions targeted offers. This will bring in the right kind of market and save your efforts from aimlessly advertising.