Modern online marketing continues to evolve quickly in 2014, thanks to emerging technology that is changing and shaping the way consumers shop for products. Since technology-influenced marketing is expected to continue, your business can take the lead by staying on top of these trends.
Rise of Native Advertising
Native advertising is an innovative content-integration strategy that is quickly attracting new believers. One of the most popular forms of native advertising is content marketing, in which websites deliver content that users are searching for. The content gives users information while leading them through a sales funnel that culminates in product pages. Examples of content marketing include blogging, articles and reports, in which ninety percent of online consumers think is helpful content. One of Forbes’ predictions for 2014 was more strategic development of content marketing. Native advertising also includes social media content sharing, which is how leads can be directly nurtured for the future.
The visual nature of online content is becoming increasingly important. Now that video accounts for 90 percent of all internet activity it’s time to think about producing regular videos and upload them to YouTube. People have found, thanks to the popularity of YouTube, that they can sometimes learn more quickly from videos than from reading text. Facebook has also become a reminder that more people respond to online images than text when it comes to social network posts. Expect this trend to continue and make sure to take many high resolution photos in 2014.
Mobile Becomes Essential
Mobile internet has already risen to a level that’s impossible to ignore for businesses. Nearly thirty percent of web traffic now comes from mobile devices. That means your company needs to optimize your website for mobile users. Responsive web design has been the most powerful solution for mobile optimization.