Monthly Archives: April 2014

The 4 Principal Components to Drive Your Digital Presence

In today’s world if you aren’t having an online presence your business isn’t likely to grow. Even worse is having an online presence but not knowing exactly how to grow it further. This can potentially drive your customers away. To keep your online presence alive in the heat of stiff competition you need to keep your focus on the right components. There are four principal components you need to consider to drive your digital presence: What do you want to say? Think about the message you want to convey to potential customers. Keep in mind that you can’t just simply … Continue reading

Network for Free at Evening Business Exchange

Evening Business Exchange: What: Evening Business Exchange will be an informative and interactive business exchange event. Where: Wyndham Hotel, Orange County Airport in Irvine, California. When: Wednesday, April 16. Time duration: 5pm to 7pm. Tickets can be purchased online through Eventbrite. The event is within walking distance of several quality restaurants and night clubs. It’s a way to expand your business contacts and learn about businesses in your community. Exchange referrals One of the best reasons for attending any trade show or business showcase is to hand out your business card to as many interested attendees as possible. Collecting business … Continue reading

How to Maintain a Brand: Tips From Pros

One of the best ways to establish a solid foundation for your company’s brand in the consumer realm is by creating a connection between your brand and your customers or target audience. When people “fall in love” with a particular product, that product’s brand can evoke emotions in a person that are almost on par with the way they feel about other people. This is powerful marketing at work and it is extremely profitable for your company. Some consumers make purchases solely based on brands and brand recognition. They may never have owned a particular pair of tennis shoes in … Continue reading

Build Your Business With Free Technology

Entrepreneurial Networking Event Every business owner wants to succeed and make profit from the product and services they provide. If you are an entrepreneur who wants to build a successful business, be a part of our event that has been organized for the purpose of showing business owners how to use free technology to gain success even in these tough economic times. To compete with larger businesses, it is important for you to make use of free technology, such as a PPC campaign as a large percentage of consumers use the internet to find companies that offer products and services … Continue reading

Geolocation: An Ideal Tip to Revitalize Local Search

The world of search-engine-result-page (SERP) has undergone a significant change with the update of Google Venice that occurred initially in the United States and then in France and the rest of the world. This has brought geolocation to the forefront and enhanced its importance. Today Google results for queries are showing mostly localized results that are organic in nature. Usually a person has the ability to customize his geolocation settings. This can be done by going into ‘Search Tools’, selecting ‘All Results’ and then choosing ‘Nearby’ and stating the city, region or state. However, this can be time consuming and … Continue reading

10 Marketing Tips to Make Your Local Business Stand Out

There are many ways in the current business world to promote your local business. Using the power of internet is one of the best ways to promote your local search marketing and make your business stand out in a simple and modest way. Here are ten tips that will help your business: Learn about the local market and your competitors. Learn what they are offering that you are not. Assess the market and see what kinds of products are selling best. Check for new products that will do well and have the potential. Make a detailed business plan for marketing. … Continue reading