On top of inbound marketing and SEO, local search marketing is very crucial for your small business because you could be losing out on customers without it. A local business listing is crucial to get more exposure on search engines like Google as well as new customers finding your business at the top of the search list.
How Can SEO Grow Your Local Business?
But how do you implement a local search marketing strategy? It’s rather simple, pain-free, and inexpensive when you know the basics. Read on to know the basic insights and grow your business:
Get Google Places Listings
First off, you need to find out your standing with Google Places. When you look for local businesses and services on Google, you’re going to see a list of the best results for your keywords. Does your business rank for keywords that represent what you do? If not, it’s time to get a Google Places listing and begin filling out the information so you don’t lose out on customers.
The information in a Google Places listing is simple enough. It will typically be your address, hours of operation, reviews from customers and some basic information about what you do. Sometimes Google will set up a business page for you and you can claim it or you’ll need to make one for your business manually.
Earn Local Search Rankings
This local business listing created by Google is fueled by specific keywords so you can experiment with different types to see which ones help you rank higher and get more customers through the door. The more activity is on your listing, the better. You should encourage customers to leave reviews not only on Yelp but also on your Google Listing page. Also, don’t forget to fill out as much information on the page as you can for the best results in your local search marketing efforts.