Monthly Archives: August 2014

How to Get Reviews That Counts for Local Businesses

Getting reviews for your business has been a coveted grail for a long time. Small businesses know that reviews not only help to build trust among prospects but can also help your website gain visibility online. For instance, review websites like Yelp and Google Local are great sources of customer referrals. So, how do you go about building the right reviews to your business? Here are some tips that will help you: Build Reviews Naturally Learn from link building tactics and build reviews for your site naturally. Check how other businesses are doing their reviews and get creative. Make sure … Continue reading

How Google Pigeon Update Tracks Your Local Business

Google Pigeon marked another update to the search engine’s algorithm. Contrary to what you may think, it was coined by Search Engine Land – not Google. This change was rolled out on July 24, 2014, and specifically affects local businesses. The sites that were already well positioned with local keywords will likely benefit more than sites that aren’t yet well positioned. The idea behind the change was to make local search more accurate with an emphasis on the Knowledge Graph. What are the Effects on Local Businesses? In order to make sense of the Google Pigeon update, you must first … Continue reading

Great Opportunity to Have Your eBusiness Card Made

An electronic card, also known as eCard, creates a talking business card by combining your photo, video and audio. It can be distributed through email, websites, social media pages or any other electronic channel. You can customize your own eCard by attending a 30 minute video session at JDP Photography (14511 Franklin Avenue, Suite 160, Tustin, CA 92780) on August 27, 2014. This event will be held from 5:30 pm and 8:00 pm (PDT), if you purchase a $229 ticket prior to the day of the event. In the event of cancellation or postponement, the fee will be transferred for … Continue reading

Starting Business in Los Angeles? Learn the Basics

If you run a business in Los Angeles, you can gain insight from leading business professionals at a summer conference called “Small Business Entrepreneurship: Doing Business in Los Angeles” on Saturday, August 23, 2014. The exclusive meeting will be held at the Los Angeles Mayor’s Office of Economic Development, from 10:30 am to 12:30 pm (PDT). It’s a free event, which will be hosted by city officials and your local Los Angeles Public Libraryand is part of the “Doing Business in LA” workshop series. What to Expect This workshop is aimed at pre-startup and small business owners who want to … Continue reading

Learn Expert Tips From Facebook Small Business Team

Are you a small business owner looking to change the way Facebook helps bring in customers and gain exposure as a business? Why not hear advice from the actual Small Business Team from Facebook itself? Now you can when you attend the Facebook Small Business Boost in Los Angeles, California! Boost your small business Social media has become a requirement for any business looking to engage and interact with customers, and grow its internet presence. The biggest social network of all is still Facebook. They have a wealth of information and resources for small business owners to help them boost … Continue reading

8 Top Ways You Can Get Traffic Without Google

Even though many small businesses obsess over local search SEO techniques aimed at showing up in Google search results, a majority of them never rank as high as they would like. Follow these 8 top ways to grasp on how you can still gain local traffic without the help of the search giant: Add Comments to Blogs By visiting fellow bloggers in your niche and reading their blogs, you not only gain new insights but you also get the opportunity to share your comments and expand your network. Get Listed by Content Aggregators A fast way to attract attention from … Continue reading

7 Great Ways to Put Your Search Rankings at the Top

Small businesses need a robust toolkit in order to get themselves right at the top of search engines, and that means knowing which tools to put into that kit for the best success. One aspect that small businesses tend to overlook is getting higher search ranks through local search marketing and its power when bigger companies can’t rank well locally. Need some help on where to start? Here are 7 ways to beef up your search optimization and marketing toolkit that you can integrate right now as a small business: Location Should Always Be Top Priority. Have you heard of … Continue reading

Join Business Leaders to Learn from Parker Kennedy

Learning about business leadership from a successful Fortune 500 company chief executive can be an inspiring and valuable experience. You have that opportunity at the Chairman’s Leadership Breakfast on Tuesday morning, August 5 when First American Financial Corporation Chairman, Parker Kennedy, one of Orange County’s top corporate leaders, will be the featured speaker. The Orange County Business Council (OCBC) will hold the conference at Center Club (650 Town Center Drive, Costa Mesa, CA 92626). Kennedy currently serves on the board of Specific Media, which owns MySpace. It’s an excellent way for you to learn from an experienced expert leader of … Continue reading

How Your Brand Can Stay Ahead of Your Competitors

Being successful isn’t just about beating the competition; it’s about understanding them too. If you get too focused on a certain aspect of your product or service, you may miss the perfect opportunity to improve on a concept that a competitor is using. Local search marketing is a great way to understand what your competitor is up to, as well as seeing how well you are doing compared to other businesses around you. It also helps you stay in touch with the community. Local Search Marketing. Local search marketing is the perfect way to find out what the hot topic … Continue reading