Even though many small businesses obsess over local search SEO techniques aimed at showing up in Google search results, a majority of them never rank as high as they would like.
Follow these 8 top ways to grasp on how you can still gain local traffic without the help of the search giant:
- Add Comments to Blogs
- Get Listed by Content Aggregators
- Forum Participation
- Be a Guest Blogger
- Write Articles
- Social Media Interaction
- Comment on YouTube Videos
- Send Personalized Email
By visiting fellow bloggers in your niche and reading their blogs, you not only gain new insights but you also get the opportunity to share your comments and expand your network.
A fast way to attract attention from new followers online is to get listed on popular website directories that showcase your niche, which can be more effective at attracting traffic than local search SEO.
Forums, despite being overshadowed in recent years by social networks, are still popular online communities where valuable interaction can be found.
Part of how bloggers promote themselves is to invite other bloggers to write guest blogs for them, which can help both parties gain authority and expand their followings.
There are several sites like Reddit that allow you to post informative articles on their servers, which helps you promote yourself as a thought leader.
With several free social media sites to choose from, you can build a loyal following and interact directly with followers who share your interests. Facebook is still the most effective.
YouTube allows you to comment on videos, which is another way to start online conversations and direct people to your website.
You can build an email list and marketing campaigns using services such as mailchimp. The key is to avoid spamming others and concentrate on sending personalized messages.