Mobile strategy is becoming a natural part of web design as mobile internet is growing by leaps and bounds in popularity. Businesses that rely on local customers can greatly benefit from a local mobile search and by adopting a suitable mobile search marketing strategy.
Unfortunately, there are many national websites that are setting bad examples that some small businesses feel compelled to follow.
The following concepts will help differentiate between the winning and losing mobile strategies:
What Small Businesses Must Avoid
Big companies are still playing a numbers game with interruptive marketing that small businesses cannot afford to play. An interstitial pop-up ad, for example, might work for a certain percentage of national readers, but most people searching for quick information from a local small business aren’t impressed.
Other mistakes are when users are not automatically redirected to a mobile site and when calls to action disappear on smartphones.
Mistakes of Small Businesses
The biggest mistake small businesses make with local mobile search and their mobile search marketing strategies is that they are ignoring them completely.
Research by Web.com in 2012 revealed that about 60 percent of small businesses had a website while only 26 percent of small business websites were mobile-friendly. While some owners see the value of a mobile website, many do not know where to turn for help.
What Mobile Solutions Ensure Success?
Ask a professional web designer about the three main solutions for creating a mobile-friendly website:
- Responsive design
- Dynamic serving and
- Creating a dedicated site for mobile users.
Responsive design works best with mobile SEO. The key to local search is to use local-based keywords, get your contact info listed in local directories, use Google Maps, engage in social media and get mentioned in reviews on sites like Yelp.
Creating an app that serves exclusive content such as coupons directly to users gives your company a significant edge over competitors.