Most people are still stuck on the notion that the Internet is supposed to immediately engender them to a global marketing population, rather than help them get closer to the local population that is directly around them. If you have already come to this realization, then you are one step ahead of the competition.
Now imagine if you were able to show the technological prowess and the professional expertise to add a video to a Google Places listing. You would not only show that you were on the cutting edge of your industry, but you would also put yourself in a rarefied air of much less competition online.
When it comes to local search engine optimization, videos have to be indexed just the same as text and pictures do. However, there are much less videos online than there are articles of text and pictures. Therefore, just by putting a video up so that your local search SEO will improve your rankings and more people will find it will definitely separate you from your competition.
Your local search engine marketing will also be helped by video, as people tend to watch videos for a much longer time than they read text or look at pictures. Assuming that your video is informative or funny, your local search marketing analytics will go through the roof. Remember, videos are much more likely to go viral than articles or blogs. You will instantly notice an increase in stickiness and a lower bounce rate. The appropriate tags and links, as well as annotations, will get you more clicks for your landing page as well.
You can add up to an hour’s worth of video on your listing, but you will not need nearly that much. You should also make sure that your video has local tags so that it can be indexed in your local area for maximum effect. For instance, instead of “dentist,” your tag should be “Orange County dentist, or more preferably, dentist in Orange County.