Author Archives: Toby Crabtree

10 Marketing Sites That Improve Local Business Visibility

Online visibility for local businesses can be difficult. With many local businesses offering similar products, it is difficult to stand out among all the competition. There are many websites that list local businesses to prospective customers. But, there are only a few sites that are powerful enough to increase traffic to your business. About 80% of all internet searches are for local businesses, so it’s important to get on some of those local business search sites. Here are 10 marketing sites you should consider if you’re aiming to improve local business visibility: Google AdWords This local search marketing tool allows … Continue reading

Learn 5 Keys to Build a Successful Business from Experts

Today’s economy presents many challenges to entrepreneurs who may need guidance from experts. If you run a business or would like to start one, you can learn from the Powerteam Success Workshop that will be held Wednesday, September 17, 2014 at Wyndham Irvine-Orange County Airport. This VIP event featuring keynote speaker Bill Walsh, a successful business leader and author, focuses on business growth, public speaking, and masterminds. Guest Speakers of Powerteam Success Workshop Bill Walsh is the CEO and founder or Powerteam International, a venture capital firm that offers business coaching. He has traveled the world to spread his message … Continue reading

How Google Pigeon Update Tracks Your Local Business

Google Pigeon marked another update to the search engine’s algorithm. Contrary to what you may think, it was coined by Search Engine Land – not Google. This change was rolled out on July 24, 2014, and specifically affects local businesses. The sites that were already well positioned with local keywords will likely benefit more than sites that aren’t yet well positioned. The idea behind the change was to make local search more accurate with an emphasis on the Knowledge Graph. What are the Effects on Local Businesses? In order to make sense of the Google Pigeon update, you must first … Continue reading

Starting Business in Los Angeles? Learn the Basics

If you run a business in Los Angeles, you can gain insight from leading business professionals at a summer conference called “Small Business Entrepreneurship: Doing Business in Los Angeles” on Saturday, August 23, 2014. The exclusive meeting will be held at the Los Angeles Mayor’s Office of Economic Development, from 10:30 am to 12:30 pm (PDT). It’s a free event, which will be hosted by city officials and your local Los Angeles Public Libraryand is part of the “Doing Business in LA” workshop series. What to Expect This workshop is aimed at pre-startup and small business owners who want to … Continue reading

Join Business Leaders to Learn from Parker Kennedy

Learning about business leadership from a successful Fortune 500 company chief executive can be an inspiring and valuable experience. You have that opportunity at the Chairman’s Leadership Breakfast on Tuesday morning, August 5 when First American Financial Corporation Chairman, Parker Kennedy, one of Orange County’s top corporate leaders, will be the featured speaker. The Orange County Business Council (OCBC) will hold the conference at Center Club (650 Town Center Drive, Costa Mesa, CA 92626). Kennedy currently serves on the board of Specific Media, which owns MySpace. It’s an excellent way for you to learn from an experienced expert leader of … Continue reading

What Google Hotel Finder Rankings Reveal

You may have heard that Google has a new search ranking system for the hospitality industry called Google Hotel Finder. Google has also introduced a new pay per click platform for hotels called Hotel Price Ads which is much like AdWords. These new innovations are designed to help hotels and motels maximize reservations beyond the traditional travel agency booking system. Rank Your Restaurant Well in Google Hotel Finder The following information can help you gain new travelers using local search marketing for restaurant and hotel properties: Factors for Hotel Finder Rankings: Reviews, as you may have guessed, are extremely important … Continue reading

“OK, Google”: How This Mind-Blowing Feature Works

If you are an Android user there is a new feature you should know about, “OK, Google.” It’s an incredible addition that lets you talk to your phone starting with the phrase, “OK, Google” to initiate an online search. “OK, Google”: A Boon for Local Business Listing For those of you who have already tried it, the 3.5.14 version is different because you no longer have to initiate from the homepage. You can say “OK, Google” from any screen and go right into your request. For a local business listing, this is a real boon, especially if you have a … Continue reading

Share Your Success With Women Entrepreneur

The Women’s Entrepreneur Event offers new businesses a chance to share their stories and to learn about making it through early business stages. It will feature three guest speakers explaining their businesses and offering support to new entrepreneurs. The main purpose of the event is to provide a comfortable platform for new entrepreneurs that allows them to learn from experienced professionals. This event, which will be held on Sunday, June 8, 2014 from 11am to 3:30pm, is organized by Silvia Masera Events and Diana Moreno Mybrations at Hotel Angeleno in Los Angeles. Guest speakers include Scott Pearring, Sean Kubota and … Continue reading

Local Online Marketing: A Must for Marketeers

Local internet marketing is now an essential component for local businesses since the internet has become more popular than the phone book. Search engines and local directories are the key catalysts for this emerging paradigm. The more you can get your web pages indexed in these resources, the more edge you can gain over your competitors who haven’t bothered to do so. In order to maximize local internet marketing you need to target mobile users as well. Online Visibility is the Key Instead of driving around town looking for places to shop, consumers are increasingly spending more time searching for … Continue reading

Save the Date: Turning Red Tape Into Red Carpet Awards Reception

On Wednesday, November 20, the Orange County Business Council (OCBC) will hold its third annual “Turning Red Tape into Red Carpet Awards Reception”. During this event, the OCBC gives out awards in different categories to Orange County public agencies. In order to receive an award, the agency must have a program that has cut through the red tape to open a new door for business growth and general success. The programs that receive awards have innovative designs in business and/or economic development. They generate or retain jobs and invest on a continual basis. A program must have a stated objective … Continue reading