Author Archives: Toby Crabtree

Join Orange County’s Largest Business Networking Event

You can personalize your business exposure beyond local search marketing in California by attending the OC Business Expo on Tuesday, September 30, 2014 at Irvine Marriott. It will be free to the public and Orange County’s largest networking event of the year, hosted by USC. This Cocktail Mixer is presented by Lobel, Neue& Till, LLP and will be sponsored by Openorbit and McGladrey. Related: Boost Your Business with Local Search Marketing Business Expo Benefits This free networking event is an excellent way to meet new Orange County business people and potential customers over cocktails. One of the best ways to … Continue reading

How Your Brand Can Stay Ahead of Your Competitors

Being successful isn’t just about beating the competition; it’s about understanding them too. If you get too focused on a certain aspect of your product or service, you may miss the perfect opportunity to improve on a concept that a competitor is using. Local search marketing is a great way to understand what your competitor is up to, as well as seeing how well you are doing compared to other businesses around you. It also helps you stay in touch with the community. Local Search Marketing. Local search marketing is the perfect way to find out what the hot topic … Continue reading

5 Sure Shot Tips to Market Your Business Website

Are you looking for ways to market your business website? There are so many marketing ideas these days that it can be hard to know where to start. But, you only have so much time to devote to local search marketing and you don’t want to waste your efforts. These 5 marketing strategies will help you boost your search results and increase your traffic and conversion rates: 1. Optimize for mobile. Four out of five consumers use their smartphones to shop which often includes consulting multiple channels before making a purchase. Consider responsive web design that adjusts site format automatically … Continue reading

Top 5 Online Marketing Tips for Food Business

At one time small businesses involved with food service depended on walk-in traffic, local media and word of mouth promotion. But now thanks to search engines, small business establishments can now compete with bigger companies to attract new customers. These top 5 tips will help you maximize local search engine marketing for restaurants: 1. Social Media Marketing A recent study published by the National Restaurant Association revealed that 90 percent of restaurant operators attribute their success to social media marketing. Most of these companies use or expect to use Facebook in the future for marketing. The main reason why food … Continue reading

How You Can Build Trust Online For Your Business

In the old days, everybody used to trust the corner store owner because he was the only option when it came to buying the goods they needed. However, in today’s market, there are countless shopping malls, mom and pop shops and every other company on the internet. That’s a lot of people to compete with to sell a product, especially if yours isn’t a proprietary one that you manufacture yourself. What can really set you apart from everybody else in your field is developing trust online for your business. Use these tips to help you do that and improve your … Continue reading

Geolocation: An Ideal Tip to Revitalize Local Search

The world of search-engine-result-page (SERP) has undergone a significant change with the update of Google Venice that occurred initially in the United States and then in France and the rest of the world. This has brought geolocation to the forefront and enhanced its importance. Today Google results for queries are showing mostly localized results that are organic in nature. Usually a person has the ability to customize his geolocation settings. This can be done by going into ‘Search Tools’, selecting ‘All Results’ and then choosing ‘Nearby’ and stating the city, region or state. However, this can be time consuming and … Continue reading

10 Marketing Tips to Make Your Local Business Stand Out

There are many ways in the current business world to promote your local business. Using the power of internet is one of the best ways to promote your local search marketing and make your business stand out in a simple and modest way. Here are ten tips that will help your business: Learn about the local market and your competitors. Learn what they are offering that you are not. Assess the market and see what kinds of products are selling best. Check for new products that will do well and have the potential. Make a detailed business plan for marketing. … Continue reading

Orange County Business Spotlight: The Jewelry Box

Are you in the market for one of a kind, affordable jewelry in Orange County? Look no further than The Jewelry Box. This full-line store buys and sells all sorts of jewelry from rings to watches including gold pieces as well as high-end flatware, silver and gold American coins and gift items. They purchase previously owned jewelry from customers, refurbish it and then sell it at great prices. Typically these prices are lower than the prices for comparable new pieces. If you are looking for diamond engagement rings and wedding bands, it’s definitely worth taking a trip to The Jewelry … Continue reading

4 Important Steps to Prepare for Mobile Search Optimization

Whether you like it or not, mobile search is steadily rising and might soon outpace desktop search. This means your website needs to be prepared for how users interact with the web, otherwise you might see a marked disadvantage compared to other competitors or have a difficult time seeing the same unique impressions as before. Thankfully, there are four major ways you can prepare for mobile search: Always optimize for mobile. No matter how many websites you manage, make sure all of them are optimized for mobile screens as well as desktop screens. This will help make the process of … Continue reading

Orange County Business Spotlight: Avila’s El Ranchito Restaurant

Some of the best Orange County Mexican cuisine can be found in a restaurant that was founded well over forty years ago, which is now known as Avila’s El Ranchito. What makes this restaurant so tasty and great among the tough competition in the rest of Orange County? Mama Avila was working hard on wonderfully delicious recipes in her own kitchen back in Guanajuato, Mexico, which were passed down to her from her own mother, grandmother, and throughout the generations. This is truly traditional Mexican food that many restaurants try to imitate but cannot achieve the same taste and quality. … Continue reading