Author Archives: Toby Crabtree

Why and How to Strategize Your Social Media Mobile Friendly

Over the last few years, it has come to the attention of most business owners that social media can be a very helpful tool with respect to brand building. In the interim, social networking pages have enjoyed more hits from mobile devices than they have from laptops. It’s important to keep your message compatible. Here are some ways to keep your social media pages mobile friendly: Use Pictures Those who redistribute your posts from their mobile devices do so for the same reason as those who redistribute the same posts from their PC. They like what they see. Historically, pictures … Continue reading

Soka University’s 12th Annual Halloween Fest

The student clubs of Soka University are organizing Halloween Festival. This time it’s their 12th Annual Halloween Fair and Haunted House event. It is a 2 day celebration to be held on both Friday and Saturday, i.e. October 25 and October 26. Timing Details: Fair: 6:00 pm – 9:00 pm Haunted House: 7:00 pm-10:30 pm The Halloween Fair is meant for the children where games, fun activities as well as foods will be offered to the kids. The fair will be held in front of the Recreation Center. And the best part is that admission will be free of cost! … Continue reading

10 Easy Tips for Effective Mobile SEO

A number of major brands have more than 30 percent of their online search hits coming from mobile devices. This means that effective mobile SEO is more important than ever. As you design mobile content, keep the following 10 tips in mind. 1.    Optimize for short tail queries. Mobile searchers use short tail phrases instead of long tail keywords. Optimize your descriptions and meta titles accordingly. 2.    Adopt a social first, mobile second mentality. Above all else, mobile users want to be entertained and connected to family and friends. 3.    Know where the user agent is headed. The user agent … Continue reading

What the iPhone 5 Means for Mobile Search

Many people have grown reliant on mobile search to locate local businesses and restaurants while they’re out and about. The most commonly used app for mobile search is Google Maps, so if your business’ websites and listings are highly ranked on Google’s search results, you can be assured that your business is easy to find. But that’s not necessarily the case at the moment. When iPhone 5 was introduced, Apple’s Maps app was also introduced, completely removing Google Maps as an app for iPhones. This means that whatever advantage your business has on Google Maps is no longer applicable to … Continue reading