Author Archives: Toby Crabtree

Enjoy Member Breakfast and Discourse with Jim Turrell

Have you ever wanted to deliver a speech without relying on notes? That’s the specialty of author Dr. Jim Turrell, who will be speaking at the Tustin Chamber’s monthly membership breakfast on Wednesday, September 10, 2014 at Tustin Ranch Golf Club. The breakfast will begin at 7:30 am and last 90 minutes. Turrell will be discussing techniques he mentions in his book “Speaking from the Heart,” which was published in 1998. Keeping with the spirit of the topic, he will not be using notes. Improvising Instead of Memorizing A major inspiration for Dr. Turrell’s book came from jazz music, which … Continue reading

How to Get Reviews That Counts for Local Businesses

Getting reviews for your business has been a coveted grail for a long time. Small businesses know that reviews not only help to build trust among prospects but can also help your website gain visibility online. For instance, review websites like Yelp and Google Local are great sources of customer referrals. So, how do you go about building the right reviews to your business? Here are some tips that will help you: Build Reviews Naturally Learn from link building tactics and build reviews for your site naturally. Check how other businesses are doing their reviews and get creative. Make sure … Continue reading

Local SEO: Basic Insights to Grow Your Business

On top of inbound marketing and SEO, local search marketing is very crucial for your small business because you could be losing out on customers without it. A local business listing is crucial to get more exposure on search engines like Google as well as new customers finding your business at the top of the search list. How Can SEO Grow Your Local Business? But how do you implement a local search marketing strategy? It’s rather simple, pain-free, and inexpensive when you know the basics. Read on to know the basic insights and grow your business: Get Google Places Listings … Continue reading

Socialize at the L7 Cocktail Mixer for Professionals

Would you like to expand Southern California contacts within your community? You have an ideal opportunity to network with colleagues and consumers today, July 16, 2014 at the Luxe Sunset Boulevard Hotel, located at 11461 West Sunset Boulevard in Bel Air. Known as the L7 Business Networking Cocktail Mixer, this event begins at 6:30 pm and lasts until 10 pm. Be sure to get there early to enjoy the complimentary gourmet hors d’oeuvres the first hour and then you can buy food and drinks. Event planners expect over 150 attendees. Mixer Description The L7 mixer began in 2003 and has … Continue reading

SEO Tips: Rank Your Website in Multiple Locations

Small businesses can take advantage of local search marketing services if they manage multiple locations. Despite assumptions that Google favors big names in search results, the truth is that business size isn’t the biggest factor. Many small businesses owe part of their marketing success to search engines that put the spotlight on local establishments for geo-targeted searches. The following tips can help expand your visibility in search engines for multiple locations using local SEO: How Local SEO Can Help Your Business Even in the internet age, your business location is still very important to search engines, which has replaced the … Continue reading

Why Microformats Are Crucial for Mobile Search

Microformats are becoming an increasingly critical part of mobile searches because of the power and control it gives you as a business owner. Applying labels to different portions of the site means that established properties will be applied when the site is displayed from any mobile device. Search engines can easily interpret microformats to properly display nearly any type of text without formatting issues. For example, labeling a phone number and product review in a microformat will tell search engines what properties to display it. This gives search engines a way to quickly process and accurately display information for people … Continue reading

Network and Learn at Women’s Exclusive Event

You can expand your business knowledge and contacts by participating in the WIN-Networking Mid-Wilshire Women’s Exclusive Dinner on the third Tuesday of each month in Los Angeles. It’s an excellent way to learn about entrepreneurship from experienced guest speakers and a way to gain referrals for your business. The Details of the Women’s Exclusive Dinner: The meeting is held at the Crowne Plaza Hotel at 1150 South Beverly Drive from 7:00pm to 8:30pm with early check-in at 6:30pm and extended networking through 9:00pm. The WIN room is listed on the marquee. The event requires advanced registration through 11:30pm the Monday … Continue reading

8 Trends That Will Rule Social Media Marketing in 2014

Social media is clearly here to stay, not just for teens or armchair philosophers, but for businesses as well. Now that Facebook has proved to be a platform for bringing buyers and sellers together in a more seamless and subtle way than Amazon or eBay, look for businesses to take it much more seriously as part of their marketing infrastructure. 1. Investment in Social Media Will Be Considered Essential. Businesses will finally start to take social media as an essential component of marketing. Interaction with followers will be considered a primary task for lead generation, lead scoring and lead nurturing. … Continue reading

Orange County Business Spotlight: First Team Real Estate

If you’re in the market to buy or sell a home in Orange County, chances are you’ll be doing business with First Team Real Estate, and that’s a good thing for you. Nearly one out of every six homes listed in the O.C. in the first half of 2013 was listed by First Team Real Estate and its 1,800-plus agents. With more than 40 offices spread across the county and a team of professionals that puts their clients first, it’s no wonder First Team Real Estate has risen to prominence locally and gained national accolades. Not only it is the … Continue reading

Orange County Business Spotlight: Economic Forecast Conference

The 19th Annual Economic Forest Conference organized by OCBC and Cal State Fullerton’s Mihaylo College of Business and Economics will be held at the Hyatt Regency, Irvine, CA on the 24th of October. This is an important convention which will feature economic and business talks by Dr. Anil Puri, Dean of the Mihaylo College of Business and Economics. Dr. Mira Farka from the Institute of Economic and Environmental Studies, CSUF and Richard Davis who is the Chairman, President and Chief Executive Office of US Bancorp will also share their useful insights and thoughts during this conference.The country’s premier business conference … Continue reading