Author Archives: Toby Crabtree

How to List Your Business Online at the Best Locations

They key to gaining an edge online with a brick and mortar small business is using local search marketing techniques. It requires a lot of maintenance effort, and if managed properly, it can keep bringing you new businesses. Related: SEO Tips: Rank Your Website in Multiple Locations The main reason to use these techniques is to take advantage of the fact that 15 to 20 percent of all searches are on mobile devices, and that 78 percent of mobile searches result in offline purchases. Mobile users tend to be the segment of internet users that is most ready to buy. … Continue reading

Celebrate Women in Business with OC Award

The Women in Business Award presented by the Orange County Business Journal is dedicated to honoring the women within the community who have continually proven themselves to be an asset to the community. What: 2014 WOMEN IN BUSINESS LUNCHEON & AWARDS PROGRAM When: Tuesday, June 17, 2014 Where: Hotel Irvine Jamboree Center 17900 Jamboree Road Irvine, CA 92614 Price: $150 / Table for 10: $1500 (includes parking) Registration (all attendees): 11:00 a.m.-11:45 a.m. VIP Reception (Sponsors and Nominees only): 11:00 a.m.-11:45 a.m. Luncheon & Program: 12:00 p.m.-2:00 p.m. The award is meant to: Showcase specific talents and strengths. Recognize continued … Continue reading

Expand Your Professional Network Even After Work

Events designed to help you expand your professional network can put you in touch with individuals who have the skills you need to learn to succeed. Meeting on a regular basis can help you build a solid networking foundation that you can rely on when you need to ask advice or just have questions in general. When the Events Are Held Professional networking events are normally held after business hours. There are several reasons this works to a person’s advantage. No one has to miss work to attend Participants can relax and enjoy themselves Individuals can be seen as in … Continue reading

10 Strategies to Boost Traffic of Your Local Search

At one time the winners of local search were those who were the most prominent ones in their locations. Today local search is more complex and involves more details to make sure your business has the best possible visibility online. The following strategies will help elevate your local search results: 1. Gain Market Visibility Since Google wants to rank the best and the most popular businesses in every town, it’s a good strategy to make sure Google is aware of your company’s popularity. Building popularity both online and offline is important for being favored in local search results. The more … Continue reading

Write Business Plan to Develop Your Business

Small Business Development Center hosted by Santa Monica College Location: 3171 S Bundy Drive, Room 228 Los Angeles, CA 90066. Date: Saturday, May 17, 2014 Time: 9:00 AM to 1:00 PM (PDT). Sales end: May 17, 2014. Price: $40.00. By attending our event, you will learn the basics of a good business plan. You will be able to lay the foundation of a successful company, as well as create the road map that will lead your company along the way. Business plan is your road map to success Having an effective business plan is like using a road map to … Continue reading

10 Mother’s Day Gifts for Your Busy Mom

Mother’s Day is fast approaching and it is time to appreciate your mother and her love and care. Choosing a perfect gift for busy moms can be quite tough especially if you want something unique that will make them cherish the day. Here are 10 ideas on what you can get your mom this Mother’s Day: Shopping Coupons. Who doesn’t want to save some of their hard earned cash? Get your mom a couple of shopping coupons to help her save on groceries and everyday items.   Gift Baskets. Gift baskets are timeless! Make sure your basket has flowers, her … Continue reading

The 4 Principal Components to Drive Your Digital Presence

In today’s world if you aren’t having an online presence your business isn’t likely to grow. Even worse is having an online presence but not knowing exactly how to grow it further. This can potentially drive your customers away. To keep your online presence alive in the heat of stiff competition you need to keep your focus on the right components. There are four principal components you need to consider to drive your digital presence: What do you want to say? Think about the message you want to convey to potential customers. Keep in mind that you can’t just simply … Continue reading

Network for Free at Evening Business Exchange

Evening Business Exchange: What: Evening Business Exchange will be an informative and interactive business exchange event. Where: Wyndham Hotel, Orange County Airport in Irvine, California. When: Wednesday, April 16. Time duration: 5pm to 7pm. Tickets can be purchased online through Eventbrite. The event is within walking distance of several quality restaurants and night clubs. It’s a way to expand your business contacts and learn about businesses in your community. Exchange referrals One of the best reasons for attending any trade show or business showcase is to hand out your business card to as many interested attendees as possible. Collecting business … Continue reading

How to Maintain a Brand: Tips From Pros

One of the best ways to establish a solid foundation for your company’s brand in the consumer realm is by creating a connection between your brand and your customers or target audience. When people “fall in love” with a particular product, that product’s brand can evoke emotions in a person that are almost on par with the way they feel about other people. This is powerful marketing at work and it is extremely profitable for your company. Some consumers make purchases solely based on brands and brand recognition. They may never have owned a particular pair of tennis shoes in … Continue reading

Build Your Business With Free Technology

Entrepreneurial Networking Event Every business owner wants to succeed and make profit from the product and services they provide. If you are an entrepreneur who wants to build a successful business, be a part of our event that has been organized for the purpose of showing business owners how to use free technology to gain success even in these tough economic times. To compete with larger businesses, it is important for you to make use of free technology, such as a PPC campaign as a large percentage of consumers use the internet to find companies that offer products and services … Continue reading