Author Archives: Toby Crabtree

Time to Enhance Your Business Influence and Sales Leads

The influence your business has in the community is a powerful tool. It can get you work from other reputable companies in the area as well as the standard consumers that hear about your services. Along with influence also come sales leads– an essential part in converting potential customers into real customers. The more influence you have in the community, the more high-quality sales leads will come your way. Orlando Business Journal Business Advantage Seminar By attending the Orlando Business Journal Maintain Business Advantage seminar, you’ll learn how to generate more meaningful leads for your company. Also get an insight … Continue reading

Entrepreneur Open Session: Come to Get Help for Business Needs

Aspiring entrepreneurs and small business owners can now get tips to excel and drive their business forward. Considering the way the economy is performing and how people are losing jobs, we are proud to announce that we have decided to help out those who want to venture on their own and taste success. The Entrepreneur Open Session at the Community Financial Resource Center in Los Angeles is the perfect platform to get help and assistance for all your business needs. You will be touching base with successful small business owners, financial gurus and entrepreneurs who have reached the pinnacle of … Continue reading

Make the Most of Instagram for e-Commerce Marketing

With more consumers doing their shopping on the Internet, e-commerce stores need to do more than simple product promotions to increase sales. E-commerce is shifting from product promotion to personalized relationships with prospects. The more personalized a relationship is, the greater the possibility of closing sales. Moreover, with Facebook in the picture, opportunities for e-commerce stores just increased. E-commerce stores can use Facebook’s Instagram app to connect with their prospects, develop relationships and ultimately close sales. Below are tips on how to use Instagram Direct to boost sales of your e-commerce store: Hold a contest Post a photo and ask … Continue reading

7 Tips to Simplify the Payment Process for Online Customers

One of the ways of increasing your store’s online conversions and sales is making it easy for customers to pay. You should concentrate on the design and functionality of the checkout page to encourage closing sales. The easier your checkout process is, the greater your conversions will be. Below are seven ways through which you can increase conversions on the checkout page: 1. Make it easy for customers to buy your products by providing multiple payment options. In particular, allow credit card and other payment options used by the majority of your target market. 2. Enable customers to check out … Continue reading

Technology Is Reshaping Marketing Trends in 2014

Modern online marketing continues to evolve quickly in 2014, thanks to emerging technology that is changing and shaping the way consumers shop for products. Since technology-influenced marketing is expected to continue, your business can take the lead by staying on top of these trends. Rise of Native Advertising Native advertising is an innovative content-integration strategy that is quickly attracting new believers. One of the most popular forms of native advertising is content marketing, in which websites deliver content that users are searching for. The content gives users information while leading them through a sales funnel that culminates in product pages. … Continue reading

New Rules: How Do You Plan to Market on Craigslist?

Back to basics has its place and can be a good thing for business. Unless it happens to be the rule change recently implemented by Craigslist, making it once again aimed at serving people and not businesses. Although not entirely the straw that broke the camel’s back, the HTML-rich posts taking advantage of free listings could have been deemed excessive and as a consequence, it has yet to be seen whether the rule changes resulting in tighter ad restriction will have a negative effect or even a positive one. So as a marketer what can you do about the rule … Continue reading

Business Spotlight: Mimi & HY the Shoppe

Do you enjoy boutique shopping? If so, then you must pay a visit to Mimi & HY the Shoppe. Whether you live in the greater Los Angeles area and can shop in person or check them out online. Mimi & HY the Shoppe is run by two sisters, Leah and Allison Moss. They have created the ideal shopping environment for one of a kind, top notch fragrances, accessories, pajamas, candles, and gift items. Since 2007, it has been one of the “go to” shops for gifts in the Los Angeles area. They provide a “one-stop shop” experience for all of … Continue reading

Business Spotlight: Christmas Light Installer

When you are in need of a reputable service to install your Christmas lights, look no further than the Christmas Light Installer. Since 2005, they have been in the business of installing Christmas lights. They strive to make installing and maintaining holiday displays a stress free part of every holiday celebration. With experienced, trained installers, you get a peace of mind about your holiday decorations throughout the entire holiday season. The Christmas Light Installer offers residential, commercial, and interior services as well as technical support. They have the training to take on every aspect of Christmas light installation for both … Continue reading

Online Reviews for Local Business Search Engine Rankings: An Overview

Your business can’t survive without your customers. You might be surprised to know that their goodwill is the most powerful tool you can use in raising your profile by word of mouth, and in recent years, online. Growing your internet profile in a local context relies strongly on others online goodwill, and customer reviews can help to boost search engine rankings. Your clients are increasingly likely to make decisions on whether to use your service or not depending on what they read about you online. So how can you achieve this? Firstly, make sure you can be found; online review … Continue reading

Small Business Seminar: SBA California Capital Women’s Business Center

Date: December -5, 2013 Time: 8:00 a.m. – 12:00 p.m. Location: Small-Business-Administration, 6501-Sylvan-Road, Main-Conference-Room, Citrus-Heights, CA-95610 This seminar is sponsored by the joint effort of the US Small Business Association, the Internal Revenue-Service, Board of Equalization, California-Franchise-Tax Board, Board of Equalization and Employment Development Department. It is a seminar that involves providing important information on business so that business owners can gain better insight to meet their responsibilities towards payment of taxes. It will also provide information to business owners about the various government resources that are available to help small-businesses grow and succeed. Women’s Business Centers are the representatives … Continue reading