Category Archives: Business

Local SEO: Basic Insights to Grow Your Business

On top of inbound marketing and SEO, local search marketing is very crucial for your small business because you could be losing out on customers without it. A local business listing is crucial to get more exposure on search engines like Google as well as new customers finding your business at the top of the search list. How Can SEO Grow Your Local Business? But how do you implement a local search marketing strategy? It’s rather simple, pain-free, and inexpensive when you know the basics. Read on to know the basic insights and grow your business: Get Google Places Listings … Continue reading

How to Market Your Dental Service

Marketing is a big part of any business plan and without it there’s no way you can expect to attract new clients. However, when it comes to the dental business, marketing is even more important because clients need to trust with their dental health. Use these tips to help you market your dental services in an effective manner: Use Traditional Methods Sparingly The traditional methods dentists use to market their practice to the local market aren’t particularly effective.If you do things like hire telemarketers to call people in your area or mail out fliers letting people know that you’ve opened … Continue reading

5 Sure Shot Tips to Market Your Business Website

Are you looking for ways to market your business website? There are so many marketing ideas these days that it can be hard to know where to start. But, you only have so much time to devote to local search marketing and you don’t want to waste your efforts. These 5 marketing strategies will help you boost your search results and increase your traffic and conversion rates: 1. Optimize for mobile. Four out of five consumers use their smartphones to shop which often includes consulting multiple channels before making a purchase. Consider responsive web design that adjusts site format automatically … Continue reading

How You Can Build Trust Online For Your Business

In the old days, everybody used to trust the corner store owner because he was the only option when it came to buying the goods they needed. However, in today’s market, there are countless shopping malls, mom and pop shops and every other company on the internet. That’s a lot of people to compete with to sell a product, especially if yours isn’t a proprietary one that you manufacture yourself. What can really set you apart from everybody else in your field is developing trust online for your business. Use these tips to help you do that and improve your … Continue reading

Write Business Plan to Develop Your Business

Small Business Development Center hosted by Santa Monica College Location: 3171 S Bundy Drive, Room 228 Los Angeles, CA 90066. Date: Saturday, May 17, 2014 Time: 9:00 AM to 1:00 PM (PDT). Sales end: May 17, 2014. Price: $40.00. By attending our event, you will learn the basics of a good business plan. You will be able to lay the foundation of a successful company, as well as create the road map that will lead your company along the way. Business plan is your road map to success Having an effective business plan is like using a road map to … Continue reading

Network for Free at Evening Business Exchange

Evening Business Exchange: What: Evening Business Exchange will be an informative and interactive business exchange event. Where: Wyndham Hotel, Orange County Airport in Irvine, California. When: Wednesday, April 16. Time duration: 5pm to 7pm. Tickets can be purchased online through Eventbrite. The event is within walking distance of several quality restaurants and night clubs. It’s a way to expand your business contacts and learn about businesses in your community. Exchange referrals One of the best reasons for attending any trade show or business showcase is to hand out your business card to as many interested attendees as possible. Collecting business … Continue reading

Technology Is Reshaping Marketing Trends in 2014

Modern online marketing continues to evolve quickly in 2014, thanks to emerging technology that is changing and shaping the way consumers shop for products. Since technology-influenced marketing is expected to continue, your business can take the lead by staying on top of these trends. Rise of Native Advertising Native advertising is an innovative content-integration strategy that is quickly attracting new believers. One of the most popular forms of native advertising is content marketing, in which websites deliver content that users are searching for. The content gives users information while leading them through a sales funnel that culminates in product pages. … Continue reading

Orange County Business Spotlight: Lucky Strike

One of the best past times is bowling and one of the best places in Orange County is Lucky Strike. First place in the Orange County Register Best of List for 2012, Lucky Strike offers a fun atmosphere and isn’t your typical old bowling alley from the 1950s. In fact, Lucky Strike is completely revamped and created with the 21st Century bowler in mind. The alley has 24 lanes, some of them that can be turned into private lanes, with giant TVs ready for sports lovers along with a full bar for the adults, live music, and other activities for … Continue reading

Orange County Business Spotlight: Avila’s El Ranchito Restaurant

Some of the best Orange County Mexican cuisine can be found in a restaurant that was founded well over forty years ago, which is now known as Avila’s El Ranchito. What makes this restaurant so tasty and great among the tough competition in the rest of Orange County? Mama Avila was working hard on wonderfully delicious recipes in her own kitchen back in Guanajuato, Mexico, which were passed down to her from her own mother, grandmother, and throughout the generations. This is truly traditional Mexican food that many restaurants try to imitate but cannot achieve the same taste and quality. … Continue reading

Remembering Apple’s Steve Jobs a Year Later

A whole year has passed by since Steve Jobs passed away, but he still remains firmly in everyone’s hearts and minds – and definitely in their devices! The founder of Apple is credited with some of today’s most popular gadgets including the iPhone, the iPad and the iPod. The world has marked his the anniversary of his passing in various ways. Apple itself has put up an emotional video on their homepage about the life and accomplishments of Jobs. The video pays homage with black and white images and quotes – simple, just like the man and his creations. The … Continue reading