Category Archives: Local Mobile Search

Why Microformats Are Crucial for Mobile Search

Microformats are becoming an increasingly critical part of mobile searches because of the power and control it gives you as a business owner. Applying labels to different portions of the site means that established properties will be applied when the site is displayed from any mobile device. Search engines can easily interpret microformats to properly display nearly any type of text without formatting issues. For example, labeling a phone number and product review in a microformat will tell search engines what properties to display it. This gives search engines a way to quickly process and accurately display information for people … Continue reading

What Does 6 Google Stats Reveal to Marketers?

What Does 6 Google Stats Reveal to Marketers? No matter how good Foursquare and Yelp are when it comes to local searches, Google still tops the list for finding local businesses. From the search engine everyone knows about the numerous apps Google has to help users find the bestlocation for whatthey need. It is important that every marketer knows how to get the most out of their campaigns. Google Stats Revealed! Here are 6 stats that illustrate just how much users rely on Google: Users access local information for roughly 20% of all Google searches 20% of Google searches are … Continue reading

5 Great Mobile Apps to Keep Your Business Ahead

Mobile apps are one of the best ways to get your business out there but there are also some that can help your business get ahead. Here are five of the best apps for helping you to get organized, stay connected and keep a tight schedule whether you are in the office, traveling or working from home: 1. Dropbox is one of the best and most popular apps for getting organized. You can load and share documents, distribute to a target audience or sync up to other programs. With a number of downloads to give you more power, this app … Continue reading

6 Basic Ideas to Boost Revenue for Businesses via Mobile Apps

A 2012 ComScore study found that four out of five smartphone owners use their phones to shop that equates to 86 million people in the United States. This figure doesn’t include tablet users who are even more likely to shop on their devices. Businesses can boost their revenue via mobile apps through the following strategies: 1. Sales opportunities. Smartphones and tablets have opened a new world of shopping options. You can do a local mobile search for shoes while riding on train or waiting at your doctor’s office. Sales opportunities include everything from offering mobile restaurant ordering to sending abandoned … Continue reading

10 Easy Tips for Effective Mobile SEO

A number of major brands have more than 30 percent of their online search hits coming from mobile devices. This means that effective mobile SEO is more important than ever. As you design mobile content, keep the following 10 tips in mind. 1.    Optimize for short tail queries. Mobile searchers use short tail phrases instead of long tail keywords. Optimize your descriptions and meta titles accordingly. 2.    Adopt a social first, mobile second mentality. Above all else, mobile users want to be entertained and connected to family and friends. 3.    Know where the user agent is headed. The user agent … Continue reading

What the iPhone 5 Means for Mobile Search

Many people have grown reliant on mobile search to locate local businesses and restaurants while they’re out and about. The most commonly used app for mobile search is Google Maps, so if your business’ websites and listings are highly ranked on Google’s search results, you can be assured that your business is easy to find. But that’s not necessarily the case at the moment. When iPhone 5 was introduced, Apple’s Maps app was also introduced, completely removing Google Maps as an app for iPhones. This means that whatever advantage your business has on Google Maps is no longer applicable to … Continue reading

Responsive Website Design for Better Mobile SEO

The Internet has turned into the largest medium through which companies can reach consumers. Therefore it is of key importance that your company pays accentuated attention to your website and blog. In addition, due to the growing number of mobile devices, this medium has become even larger. However, many forget that mobile search marketing is slightly different than the search engine optimization (SEO) used for personal computers. Successful local mobile search optimization may be the key to introducing your business to potential customers in your neighborhood. Mobile SEO has become increasingly important during the past 5 years, mainly due to … Continue reading

Local Mobile Search: Learning Mobile Website Design From 4 Great Sites

ESPN ESPN has really grabbed that proverbial bull by the horns. Whether or not they are featuring bull fighting, not the most animal friendly sport, isn’t the point. What they have done pertaining to their mobile website is nothing short of revolutionary. According to their innovative head of ESPN Mobile, Michael Bayle, they have focused on their mobile product as the product. Which makes so much sense when you consider that they have identified their mobile website as the resource presenting the largest and fastest of their potential growth opportunities. Dominos Dominos will continue to deliver the goods for some … Continue reading

Microsoft Surface Tablet: Will It beat the iPad?

By now everyone should be aware that the iPad is the cat’s meow. So what does that make the new Microsoft Tablet, the doggie’s woof? The PC world has stood aghast as the iPad has usurped, along with the iPhone, the once proud and seemingly unstoppable dominance of the Wintel conglomeration. Those wishing to perform some website maintenance on the fly on an iPad or on the new Microsoft Tablet should each be fairly happy because they really are both excellent devices. When you get down to it, website maintenance can be done effectively on either device. They are both … Continue reading

Why Local Businesses Need to Get Into Mobile Marketing

With the quickly growing number of smart phone users and applications in today’s culture, you can now seamlessly and instantaneously access information on your mobile phones from wherever you are. Local mobile search has become increasingly important, and as a result, many businesses have taken their marketing campaigns to the mobile platform. Businesses have taken advantage of this by making their businesses visible and their products or services marketable through mobile websites. Through such websites, companies improve their rankings on search engines such as Google and Yahoo. Additionally, mobile sites increase their visibility through local and mobile directories alike, increasing … Continue reading