Category Archives: Local Search Marketing

4 Tricks to Make Your Blog a Reader’s Magnet

Building a blog can be a daunting task. Even more than that, after building a blog and writing the content, you might feel a little frustrated if you get little to no visitors or engagement on your blog. If this sounds like you, here are 4 tips to not only get people to your blog, but to increase your readership community on the blog itself and help with local search engine marketing: Tell People about a New Post If you use WordPress you can use plugins. If not, you can still use sites like HootSuite to publicize your posts and … Continue reading

How Google Pigeon Update Tracks Your Local Business

Google Pigeon marked another update to the search engine’s algorithm. Contrary to what you may think, it was coined by Search Engine Land – not Google. This change was rolled out on July 24, 2014, and specifically affects local businesses. The sites that were already well positioned with local keywords will likely benefit more than sites that aren’t yet well positioned. The idea behind the change was to make local search more accurate with an emphasis on the Knowledge Graph. What are the Effects on Local Businesses? In order to make sense of the Google Pigeon update, you must first … Continue reading

How Your Brand Can Stay Ahead of Your Competitors

Being successful isn’t just about beating the competition; it’s about understanding them too. If you get too focused on a certain aspect of your product or service, you may miss the perfect opportunity to improve on a concept that a competitor is using. Local search marketing is a great way to understand what your competitor is up to, as well as seeing how well you are doing compared to other businesses around you. It also helps you stay in touch with the community. Local Search Marketing. Local search marketing is the perfect way to find out what the hot topic … Continue reading

What Google Hotel Finder Rankings Reveal

You may have heard that Google has a new search ranking system for the hospitality industry called Google Hotel Finder. Google has also introduced a new pay per click platform for hotels called Hotel Price Ads which is much like AdWords. These new innovations are designed to help hotels and motels maximize reservations beyond the traditional travel agency booking system. Rank Your Restaurant Well in Google Hotel Finder The following information can help you gain new travelers using local search marketing for restaurant and hotel properties: Factors for Hotel Finder Rankings: Reviews, as you may have guessed, are extremely important … Continue reading

What Does 6 Google Stats Reveal to Marketers?

What Does 6 Google Stats Reveal to Marketers? No matter how good Foursquare and Yelp are when it comes to local searches, Google still tops the list for finding local businesses. From the search engine everyone knows about the numerous apps Google has to help users find the bestlocation for whatthey need. It is important that every marketer knows how to get the most out of their campaigns. Google Stats Revealed! Here are 6 stats that illustrate just how much users rely on Google: Users access local information for roughly 20% of all Google searches 20% of Google searches are … Continue reading

10 Strategies to Boost Traffic of Your Local Search

At one time the winners of local search were those who were the most prominent ones in their locations. Today local search is more complex and involves more details to make sure your business has the best possible visibility online. The following strategies will help elevate your local search results: 1. Gain Market Visibility Since Google wants to rank the best and the most popular businesses in every town, it’s a good strategy to make sure Google is aware of your company’s popularity. Building popularity both online and offline is important for being favored in local search results. The more … Continue reading

The 4 Principal Components to Drive Your Digital Presence

In today’s world if you aren’t having an online presence your business isn’t likely to grow. Even worse is having an online presence but not knowing exactly how to grow it further. This can potentially drive your customers away. To keep your online presence alive in the heat of stiff competition you need to keep your focus on the right components. There are four principal components you need to consider to drive your digital presence: What do you want to say? Think about the message you want to convey to potential customers. Keep in mind that you can’t just simply … Continue reading

Geolocation: An Ideal Tip to Revitalize Local Search

The world of search-engine-result-page (SERP) has undergone a significant change with the update of Google Venice that occurred initially in the United States and then in France and the rest of the world. This has brought geolocation to the forefront and enhanced its importance. Today Google results for queries are showing mostly localized results that are organic in nature. Usually a person has the ability to customize his geolocation settings. This can be done by going into ‘Search Tools’, selecting ‘All Results’ and then choosing ‘Nearby’ and stating the city, region or state. However, this can be time consuming and … Continue reading

New Rules: How Do You Plan to Market on Craigslist?

Back to basics has its place and can be a good thing for business. Unless it happens to be the rule change recently implemented by Craigslist, making it once again aimed at serving people and not businesses. Although not entirely the straw that broke the camel’s back, the HTML-rich posts taking advantage of free listings could have been deemed excessive and as a consequence, it has yet to be seen whether the rule changes resulting in tighter ad restriction will have a negative effect or even a positive one. So as a marketer what can you do about the rule … Continue reading

Boost Your Business with Local Search Marketing

A beautifully designed website on a fast server may look great, but wont be able to help you in promoting your products or services to your target audience. Most of the business owners fail to realize that just putting up a good website is simply not enough, as it should be backed by a sound marketing campaign in order to get the huge number of visitors that businesses are always interested in. So, what can be done to achieve this for a company that already has its website up and running” Well, the easiest option is to promote a website … Continue reading