Category Archives: Local Search Marketing

The Importance of Guest Blogging for Local Search Marketing

Guest blogging can become a powerful tool for your local business if you do it right. While most guest blogging strategies focus on you writing the blogs, you should ideally look at it from various angles. Here is how you can use it for your local search marketing campaign… Guest Blogging as an SEO Technique By writing knowledgeable content that relates to your business, you are showing potential customers that you know what you are saying. In today’s world, most people will Google about products and services they want; if they come across your content frequently, you are bound to … Continue reading

Why Snippets Are Very Important for Google Local Search

Snippets are becoming increasingly important in the world of local search marketing. Without a doubt, the right Google snippets often mean the difference between customers walking through your door or right on past it to the competition. Snippets are essential when planning your local search marketing strategy because they are those little pieces of information that appear under the names of webpages in search results that give users an idea of what is on the page and why it’s relevant to their inquiry. If your page is easily understood by Google, it can create detailed snippets for your business that … Continue reading

The Impact of Local Mobile Search Reviews on Your Small Business

Hey, it’s a jungle out there; and as a local small business owner you have to take matters into your own hands if you want your business to be found on the web. While many of your competitors are using the usual social media channels such as Twitter and Facebook, you want to make an impact in order to stand out from your competition. A great way to separate your business from your competitors is by leveraging the power of the web through the use of local mobile search. Potential customers are searching for your business right now, and this … Continue reading

Strategic Methods to Boost Traffic to Your Website

In the e-commerce world, you either get traffic, or you get nothing. Anything that can be done to drive would be paying customers should be seen as an investment, and not an expense. But with everything, there are effective and inexpensive means of getting the local search marketing needed. Networking This tried and true method is old school, but it works. By associating with professionals that can help with referrals, like loan officers associating with realtors, you can get people calling you that are already in need of what you offer. Attending functions and conventions with similar professionals can pay … Continue reading

Ideas for Local Linkbuilding Post-Penguin/Panda Era

If you’re a smaller business that was making full use of website promotion via search results particularly Google then you’ve probably noticed a dip in your search results ever since 2012’s Google Panda and (a few months later) Penguin updates. Although these corrections to Google’s famous search algorithm were meant to curtail widespread abuse of certain SEO tactics, they inevitably affected local search marketing services as well an unfortunate but necessary (in Google’s eyes anyway) instance of collateral damage. All is not lost, however, and there are several powerful ways to take advantage of local search marketing services, using these … Continue reading

Optimize Images on Your Website for Local Search

Many businesses forget how many searches are specific to localities, and therefore neglect local search SEO in their marketing plan. Even the businesses that use local search marketing services often neglect to optimize their website images for their local business listing. Truth is, if businesses want a successful local Internet marketing campaign, image optimization must be an integral facet of their strategy. Include Keywords in Your Image File Names The first step to optimizing your images for local search SEO is to include your keywords and, if possible, locations – cities, states, provinces, etc. – when you name the image … Continue reading

What To Ask Your Potential Local Search Marketing Company

The aim of employing a local search marketing company is to increase your search engine results ranking. This means that your potential clients can find you with more ease when they search for you online. But before you choose the right company, you need to ask the right questions so that you know that they can deliver exactly what you want. First, you will need to find out a little about the company itself. Here are some questions you can ask. How long have you been in business? Companies that have spent a substantial amount of time in the industry … Continue reading

Local Search Marketing Recipe: Become the Go-To Restaurant in Your Area

Trying to get customers into your restaurant can be a challenge with all the competition. However, there are many marketing strategies that are available to you, some of which are being neglected by many small businesses across the nation. One strategy that many restaurants are not using is taking advantage of local search marketing to draw customers in. People are now using search engines to find businesses in their local area, so this is the perfect way for restaurants to bring in new customers and become a dominant force in their niche. To implement this strategy, you want to start … Continue reading

Get Google+ +1’s To Promote Your Local Business

Social media is everywhere and is the building wave of tomorrow, today. The crest may begin to happen, but not anytime soon. Whether it’s local search marketing, search engine optimization or part of a larger campaign, getting your business in now on the ground floor of a platform like Google+ can only help in the end. There are tons of kids out there singing into YouTube, but there’s only one Justin Bieber; likewise, as there are tons of businesses selling similar products/services to yours, you’ve got to get your business in with a powerful marketing platform that can bring an … Continue reading

How Yelp Can Help Local Businesses Dominate Their Competition

With the growing importance of local search engine optimization, small businesses are ramping up their Internet marketing campaigns in an effort to capture their niche market. The popularity of local searching for consumers to find what they are looking for is increasing the value of showing up on first page search results in today’s economy. By listing your business on a free review site like Yelp, you help with local marketing efforts and take one step closer to that first page result. Listing on Yelp can help people share the valuable word of mouth advertising by rating local businesses. Through … Continue reading