Category Archives: Mobile Search Optimization

What Mobile Strategy Ensures Success of Small Business

Mobile strategy is becoming a natural part of web design as mobile internet is growing by leaps and bounds in popularity. Businesses that rely on local customers can greatly benefit from a local mobile search and by adopting a suitable mobile search marketing strategy. Unfortunately, there are many national websites that are setting bad examples that some small businesses feel compelled to follow. The following concepts will help differentiate between the winning and losing mobile strategies: What Small Businesses Must Avoid Big companies are still playing a numbers game with interruptive marketing that small businesses cannot afford to play. An … Continue reading

4 Key Steps to Boost Mobile Search Marketing for Local Businesses

Consumers who use mobile devices to look for local business information are intent on making a purchase quickly. However, most consumers are still going elsewhere to complete their purchases (i.e. PC computer, the store itself). The bottom line is that many local businesses are not providing the tools and environment that make it simple to complete a purchase on a mobile device. However, with a few simple tips you will boost mobile searches and purchases for your local business in no time. 1. Mobile-friendly website. A mobile-friendly website should be formatted for mobile device screens and should have a small … Continue reading

4 Important Steps to Prepare for Mobile Search Optimization

Whether you like it or not, mobile search is steadily rising and might soon outpace desktop search. This means your website needs to be prepared for how users interact with the web, otherwise you might see a marked disadvantage compared to other competitors or have a difficult time seeing the same unique impressions as before. Thankfully, there are four major ways you can prepare for mobile search: Always optimize for mobile. No matter how many websites you manage, make sure all of them are optimized for mobile screens as well as desktop screens. This will help make the process of … Continue reading