Category Archives: Online Branding

How to Maintain a Brand: Tips From Pros

One of the best ways to establish a solid foundation for your company’s brand in the consumer realm is by creating a connection between your brand and your customers or target audience. When people “fall in love” with a particular product, that product’s brand can evoke emotions in a person that are almost on par with the way they feel about other people. This is powerful marketing at work and it is extremely profitable for your company. Some consumers make purchases solely based on brands and brand recognition. They may never have owned a particular pair of tennis shoes in … Continue reading