Social media is everywhere and is the building wave of tomorrow, today. The crest may begin to happen, but not anytime soon. Whether it’s local search marketing, search engine optimization or part of a larger campaign, getting your business in now on the ground floor of a platform like Google+ can only help in the end.
There are tons of kids out there singing into YouTube, but there’s only one Justin Bieber; likewise, as there are tons of businesses selling similar products/services to yours, you’ve got to get your business in with a powerful marketing platform that can bring an audience in and keep them there. That said, getting Google+ votes can make yours the new standard in whatever type of business you’re in. It’s the act of converting your devoted customers into devoted mouthpieces for your business on Google+ that’s the real challenge. Here’s a few ways to win Google+ fans.
Create Google+ Profile for Your Business This may seem like the obvious first step, but no matter what you’re doing you have to start small. You have to start local; in your immediate area. Because Google+ is run by the world’s most prominent search engine, what you post on your profile really does matter. In your profile’s ‘About’ section, add keywords and link them to relevant pages on your website. You have to get people talking about your business, and you have to have the resources to handle this influx of activity. That’s the brilliance of a Google+ page; as your audience grows, so does your network.
Google+ Icons Having a Google+ +1 icon on your website enables people to connect with you and +1 your content much easier.
Give Google+ Users Something Special If there is no reason for Google+ users to want to add your business to their network, they’re a lot less likely to do so. You have to make your Google+ page an appealing destination that has people talking.
Include Links in Email Signature Box Finally, you have to make it easy for people to find your Google+ page. Put it on your website, link to it in every email you send (in the signature box) and keep pushing it on people until they can’t let a day go by without your Google+ page!