Smartphones and tablets are at the forefront of technology, yet these devices are still easily accessible to a majority of the public. The most recent Localeze/15miles Fifth Annual comScore Local Search Usage Study shows that not only are tablets and mobile devices important for business and daily tasks, but local mobile search is rising.
The most frequent mobile device and tablet users are the people who are also the most likely to make a local search. About 64% of tablet users are now indicating that they make local searches on a weekly basis. About 61% of those surveyed used a smartphone to make these same searches. Local search SEO techniques are now in high demand for local companies to work more efficiently with this group of the Social, Local and Mobile (SoLoMo) revolution.
Apps geared toward local searches and local businesses are a major component of this trend. It makes it much easier for users to get the information they need and also find the best deals when deciding what to purchase.
Local search marketing is also important for smaller businesses that want to make a quick sale. The study found that up to 86% of tablet users making a local search will turn that search into a purchase. These purchases are fueled by daily deals such as Groupon and Living Social, even though many daily deal offers are declining in popularity. When businesses are able to supply tablet and smartphone users with local mobile search options for on-the-go information, it helps to shape their customers buying behavior.