Tag Archives: local business

How to List Your Business Online at the Best Locations

They key to gaining an edge online with a brick and mortar small business is using local search marketing techniques. It requires a lot of maintenance effort, and if managed properly, it can keep bringing you new businesses. Related: SEO Tips: Rank Your Website in Multiple Locations The main reason to use these techniques is to take advantage of the fact that 15 to 20 percent of all searches are on mobile devices, and that 78 percent of mobile searches result in offline purchases. Mobile users tend to be the segment of internet users that is most ready to buy. … Continue reading

How Google Pigeon Update Tracks Your Local Business

Google Pigeon marked another update to the search engine’s algorithm. Contrary to what you may think, it was coined by Search Engine Land – not Google. This change was rolled out on July 24, 2014, and specifically affects local businesses. The sites that were already well positioned with local keywords will likely benefit more than sites that aren’t yet well positioned. The idea behind the change was to make local search more accurate with an emphasis on the Knowledge Graph. What are the Effects on Local Businesses? In order to make sense of the Google Pigeon update, you must first … Continue reading

Network with Distinguished Professionals in Style

Networking is an important part of building your business and making crucial connections with others in your field. Make connections in style at the Network in Style event on July 29 at Ammo Cafe. Network in Style is a new kind of networking opportunity that goes beyond traditional events. No hotel lobbies, cheap wine and stale hors d’oeuvres here. Network in Style brings together the most distinguished professionals from a wide variety of fields at the trendiest spots in L.A. to meet each other, collaborate and make connections in style. Meeting Distinguished Leaders You can meet people just about anywhere … Continue reading

“OK, Google”: How This Mind-Blowing Feature Works

If you are an Android user there is a new feature you should know about, “OK, Google.” It’s an incredible addition that lets you talk to your phone starting with the phrase, “OK, Google” to initiate an online search. “OK, Google”: A Boon for Local Business Listing For those of you who have already tried it, the 3.5.14 version is different because you no longer have to initiate from the homepage. You can say “OK, Google” from any screen and go right into your request. For a local business listing, this is a real boon, especially if you have a … Continue reading

Learn How to Grow Your Accounting System

Outgrowing your current accounting system is one sign that your business is doing well but with it comes a lot of problems. To learn when it is time for a new system and the best ways to transition, register for Free Small Business Talk: Growing Out of Your Current Accounting System and start implementing changes that will not only help you cope with your current system but will make it easier to streamline into a more robust accounting system as your business grows. Free Small Business Talk! Event Details: Date: Thursday, July 24 Time: 3:30PM – 5PM Venue: Microsoft Store … Continue reading

Local SEO: Basic Insights to Grow Your Business

On top of inbound marketing and SEO, local search marketing is very crucial for your small business because you could be losing out on customers without it. A local business listing is crucial to get more exposure on search engines like Google as well as new customers finding your business at the top of the search list. How Can SEO Grow Your Local Business? But how do you implement a local search marketing strategy? It’s rather simple, pain-free, and inexpensive when you know the basics. Read on to know the basic insights and grow your business: Get Google Places Listings … Continue reading

SEO Tips: Rank Your Website in Multiple Locations

Small businesses can take advantage of local search marketing services if they manage multiple locations. Despite assumptions that Google favors big names in search results, the truth is that business size isn’t the biggest factor. Many small businesses owe part of their marketing success to search engines that put the spotlight on local establishments for geo-targeted searches. The following tips can help expand your visibility in search engines for multiple locations using local SEO: How Local SEO Can Help Your Business Even in the internet age, your business location is still very important to search engines, which has replaced the … Continue reading

Why Microformats Are Crucial for Mobile Search

Microformats are becoming an increasingly critical part of mobile searches because of the power and control it gives you as a business owner. Applying labels to different portions of the site means that established properties will be applied when the site is displayed from any mobile device. Search engines can easily interpret microformats to properly display nearly any type of text without formatting issues. For example, labeling a phone number and product review in a microformat will tell search engines what properties to display it. This gives search engines a way to quickly process and accurately display information for people … Continue reading

How You Can Build Trust Online For Your Business

In the old days, everybody used to trust the corner store owner because he was the only option when it came to buying the goods they needed. However, in today’s market, there are countless shopping malls, mom and pop shops and every other company on the internet. That’s a lot of people to compete with to sell a product, especially if yours isn’t a proprietary one that you manufacture yourself. What can really set you apart from everybody else in your field is developing trust online for your business. Use these tips to help you do that and improve your … Continue reading

10 Marketing Tips to Make Your Local Business Stand Out

There are many ways in the current business world to promote your local business. Using the power of internet is one of the best ways to promote your local search marketing and make your business stand out in a simple and modest way. Here are ten tips that will help your business: Learn about the local market and your competitors. Learn what they are offering that you are not. Assess the market and see what kinds of products are selling best. Check for new products that will do well and have the potential. Make a detailed business plan for marketing. … Continue reading