Tag Archives: Local businesses

10 Marketing Sites That Improve Local Business Visibility

Online visibility for local businesses can be difficult. With many local businesses offering similar products, it is difficult to stand out among all the competition. There are many websites that list local businesses to prospective customers. But, there are only a few sites that are powerful enough to increase traffic to your business. About 80% of all internet searches are for local businesses, so it’s important to get on some of those local business search sites. Here are 10 marketing sites you should consider if you’re aiming to improve local business visibility: Google AdWords This local search marketing tool allows … Continue reading

How to Get Reviews That Counts for Local Businesses

Getting reviews for your business has been a coveted grail for a long time. Small businesses know that reviews not only help to build trust among prospects but can also help your website gain visibility online. For instance, review websites like Yelp and Google Local are great sources of customer referrals. So, how do you go about building the right reviews to your business? Here are some tips that will help you: Build Reviews Naturally Learn from link building tactics and build reviews for your site naturally. Check how other businesses are doing their reviews and get creative. Make sure … Continue reading

How Google Pigeon Update Tracks Your Local Business

Google Pigeon marked another update to the search engine’s algorithm. Contrary to what you may think, it was coined by Search Engine Land – not Google. This change was rolled out on July 24, 2014, and specifically affects local businesses. The sites that were already well positioned with local keywords will likely benefit more than sites that aren’t yet well positioned. The idea behind the change was to make local search more accurate with an emphasis on the Knowledge Graph. What are the Effects on Local Businesses? In order to make sense of the Google Pigeon update, you must first … Continue reading

Network for Free at Evening Business Exchange

Evening Business Exchange: What: Evening Business Exchange will be an informative and interactive business exchange event. Where: Wyndham Hotel, Orange County Airport in Irvine, California. When: Wednesday, April 16. Time duration: 5pm to 7pm. Tickets can be purchased online through Eventbrite. The event is within walking distance of several quality restaurants and night clubs. It’s a way to expand your business contacts and learn about businesses in your community. Exchange referrals One of the best reasons for attending any trade show or business showcase is to hand out your business card to as many interested attendees as possible. Collecting business … Continue reading

Geolocation: An Ideal Tip to Revitalize Local Search

The world of search-engine-result-page (SERP) has undergone a significant change with the update of Google Venice that occurred initially in the United States and then in France and the rest of the world. This has brought geolocation to the forefront and enhanced its importance. Today Google results for queries are showing mostly localized results that are organic in nature. Usually a person has the ability to customize his geolocation settings. This can be done by going into ‘Search Tools’, selecting ‘All Results’ and then choosing ‘Nearby’ and stating the city, region or state. However, this can be time consuming and … Continue reading

4 Key Steps to Boost Mobile Search Marketing for Local Businesses

Consumers who use mobile devices to look for local business information are intent on making a purchase quickly. However, most consumers are still going elsewhere to complete their purchases (i.e. PC computer, the store itself). The bottom line is that many local businesses are not providing the tools and environment that make it simple to complete a purchase on a mobile device. However, with a few simple tips you will boost mobile searches and purchases for your local business in no time. 1. Mobile-friendly website. A mobile-friendly website should be formatted for mobile device screens and should have a small … Continue reading

Orange County Business Networking Event: Join With Friends on September 17

Did you know that something like 80% of internet searches are from people who are directly looking for local businesses? And that approximately 80% of that 80% will make a telephone enquiry as a direct result of their search? In our always-connected world, many people carry an internet-capable device with them at all times, so have information at their fingertips 24 hours a day, seven days a week. Being noticed is half the battle in business, and networking, both with your competitors and your potential clients, is the best way to do that. The next Orange County Networking Event is … Continue reading

San Diego Marketers: Monthly Speed Networking Meetup

Coming up on Monday, May 13 is the monthly Speed Networking Meetup in the Lord Jim Room at the Best Western Seven Seas in San Diego. Meet and network with up to fifty other local business people in the area in less than two hours. You can discuss business and get to know your fellow entrepreneurs and what they do. It is essentially speed dating for businesses. You are ensured to meet with several other local businesses to see how you can help each other. The event only requires a business card, a $5 entry fee, and RSVP. The format … Continue reading