Tag Archives: local Internet marketing

How Your Brand Can Stay Ahead of Your Competitors

Being successful isn’t just about beating the competition; it’s about understanding them too. If you get too focused on a certain aspect of your product or service, you may miss the perfect opportunity to improve on a concept that a competitor is using. Local search marketing is a great way to understand what your competitor is up to, as well as seeing how well you are doing compared to other businesses around you. It also helps you stay in touch with the community. Local Search Marketing. Local search marketing is the perfect way to find out what the hot topic … Continue reading

New Rules: How Do You Plan to Market on Craigslist?

Back to basics has its place and can be a good thing for business. Unless it happens to be the rule change recently implemented by Craigslist, making it once again aimed at serving people and not businesses. Although not entirely the straw that broke the camel’s back, the HTML-rich posts taking advantage of free listings could have been deemed excessive and as a consequence, it has yet to be seen whether the rule changes resulting in tighter ad restriction will have a negative effect or even a positive one. So as a marketer what can you do about the rule … Continue reading

Local Online Marketing: A Must for Marketeers

Local internet marketing is now an essential component for local businesses since the internet has become more popular than the phone book. Search engines and local directories are the key catalysts for this emerging paradigm. The more you can get your web pages indexed in these resources, the more edge you can gain over your competitors who haven’t bothered to do so. In order to maximize local internet marketing you need to target mobile users as well. Online Visibility is the Key Instead of driving around town looking for places to shop, consumers are increasingly spending more time searching for … Continue reading

Online Business Directories: A Good Source of Free Advertising?

When it comes to using local business advertising, online business directories provide an excellent source of free advertising. As you have probably noticed, there is an increase in local searches. Today major search engines like Google, Yahoo and Bing are initiating and accelerating this trend by providing specific pages featuring only local search results placed above the organic listings. In addition, search engines also have an algorithm exclusively for local results. All this spells opportunity for a business to get a continual stream of free traffic. How To Set Up Local Search Engine Optimization The best way to get started … Continue reading

Optimize Images on Your Website for Local Search

Many businesses forget how many searches are specific to localities, and therefore neglect local search SEO in their marketing plan. Even the businesses that use local search marketing services often neglect to optimize their website images for their local business listing. Truth is, if businesses want a successful local Internet marketing campaign, image optimization must be an integral facet of their strategy. Include Keywords in Your Image File Names The first step to optimizing your images for local search SEO is to include your keywords and, if possible, locations – cities, states, provinces, etc. – when you name the image … Continue reading