Tag Archives: local mobile search

What Mobile Strategy Ensures Success of Small Business

Mobile strategy is becoming a natural part of web design as mobile internet is growing by leaps and bounds in popularity. Businesses that rely on local customers can greatly benefit from a local mobile search and by adopting a suitable mobile search marketing strategy. Unfortunately, there are many national websites that are setting bad examples that some small businesses feel compelled to follow. The following concepts will help differentiate between the winning and losing mobile strategies: What Small Businesses Must Avoid Big companies are still playing a numbers game with interruptive marketing that small businesses cannot afford to play. An … Continue reading

“OK, Google”: How This Mind-Blowing Feature Works

If you are an Android user there is a new feature you should know about, “OK, Google.” It’s an incredible addition that lets you talk to your phone starting with the phrase, “OK, Google” to initiate an online search. “OK, Google”: A Boon for Local Business Listing For those of you who have already tried it, the 3.5.14 version is different because you no longer have to initiate from the homepage. You can say “OK, Google” from any screen and go right into your request. For a local business listing, this is a real boon, especially if you have a … Continue reading

5 Sure Shot Tips to Market Your Business Website

Are you looking for ways to market your business website? There are so many marketing ideas these days that it can be hard to know where to start. But, you only have so much time to devote to local search marketing and you don’t want to waste your efforts. These 5 marketing strategies will help you boost your search results and increase your traffic and conversion rates: 1. Optimize for mobile. Four out of five consumers use their smartphones to shop which often includes consulting multiple channels before making a purchase. Consider responsive web design that adjusts site format automatically … Continue reading

6 Basic Ideas to Boost Revenue for Businesses via Mobile Apps

A 2012 ComScore study found that four out of five smartphone owners use their phones to shop that equates to 86 million people in the United States. This figure doesn’t include tablet users who are even more likely to shop on their devices. Businesses can boost their revenue via mobile apps through the following strategies: 1. Sales opportunities. Smartphones and tablets have opened a new world of shopping options. You can do a local mobile search for shoes while riding on train or waiting at your doctor’s office. Sales opportunities include everything from offering mobile restaurant ordering to sending abandoned … Continue reading

Responsive Website Design for Better Mobile SEO

The Internet has turned into the largest medium through which companies can reach consumers. Therefore it is of key importance that your company pays accentuated attention to your website and blog. In addition, due to the growing number of mobile devices, this medium has become even larger. However, many forget that mobile search marketing is slightly different than the search engine optimization (SEO) used for personal computers. Successful local mobile search optimization may be the key to introducing your business to potential customers in your neighborhood. Mobile SEO has become increasingly important during the past 5 years, mainly due to … Continue reading

Local Mobile Search: Learning Mobile Website Design From 4 Great Sites

ESPN ESPN has really grabbed that proverbial bull by the horns. Whether or not they are featuring bull fighting, not the most animal friendly sport, isn’t the point. What they have done pertaining to their mobile website is nothing short of revolutionary. According to their innovative head of ESPN Mobile, Michael Bayle, they have focused on their mobile product as the product. Which makes so much sense when you consider that they have identified their mobile website as the resource presenting the largest and fastest of their potential growth opportunities. Dominos Dominos will continue to deliver the goods for some … Continue reading

Why Local Businesses Need to Get Into Mobile Marketing

With the quickly growing number of smart phone users and applications in today’s culture, you can now seamlessly and instantaneously access information on your mobile phones from wherever you are. Local mobile search has become increasingly important, and as a result, many businesses have taken their marketing campaigns to the mobile platform. Businesses have taken advantage of this by making their businesses visible and their products or services marketable through mobile websites. Through such websites, companies improve their rankings on search engines such as Google and Yahoo. Additionally, mobile sites increase their visibility through local and mobile directories alike, increasing … Continue reading

The Impact of Local Mobile Search Reviews on Your Small Business

Hey, it’s a jungle out there; and as a local small business owner you have to take matters into your own hands if you want your business to be found on the web. While many of your competitors are using the usual social media channels such as Twitter and Facebook, you want to make an impact in order to stand out from your competition. A great way to separate your business from your competitors is by leveraging the power of the web through the use of local mobile search. Potential customers are searching for your business right now, and this … Continue reading

Tablets are Shaping Local Search Marketing Behavior

Smartphones and tablets are at the forefront of technology, yet these devices are still easily accessible to a majority of the public. The most recent Localeze/15miles Fifth Annual comScore Local Search Usage Study shows that not only are tablets and mobile devices important for business and daily tasks, but local mobile search is rising. The most frequent mobile device and tablet users are the people who are also the most likely to make a local search. About 64% of tablet users are now indicating that they make local searches on a weekly basis. About 61% of those surveyed used a … Continue reading