Tag Archives: Local Search Engine Optimization

Orange County Business Event: RealShare Conference

If you’re part of the real estate industry or happen to want to kick start a career in real estate then a must on your agenda is attending the RealShare conference in Orange County, on August 22nd, 2013. The industry standards, marketing, and business practices of real estate are constantly changing to meet the needs of their clients. Because of this constant pace to keep up with the latest trends, these conferences are a lifesaver because RealShare talks all about trends, new practices, and provides a place for fellow real estate professionals to network. The biggest part of the RealShare … Continue reading

Orange County Business Spotlight: Avila’s El Ranchito Restaurant

Some of the best Orange County Mexican cuisine can be found in a restaurant that was founded well over forty years ago, which is now known as Avila’s El Ranchito. What makes this restaurant so tasty and great among the tough competition in the rest of Orange County? Mama Avila was working hard on wonderfully delicious recipes in her own kitchen back in Guanajuato, Mexico, which were passed down to her from her own mother, grandmother, and throughout the generations. This is truly traditional Mexican food that many restaurants try to imitate but cannot achieve the same taste and quality. … Continue reading

Why Local Businesses Need to Get Into Mobile Marketing

With the quickly growing number of smart phone users and applications in today’s culture, you can now seamlessly and instantaneously access information on your mobile phones from wherever you are. Local mobile search has become increasingly important, and as a result, many businesses have taken their marketing campaigns to the mobile platform. Businesses have taken advantage of this by making their businesses visible and their products or services marketable through mobile websites. Through such websites, companies improve their rankings on search engines such as Google and Yahoo. Additionally, mobile sites increase their visibility through local and mobile directories alike, increasing … Continue reading

Strategic Methods to Boost Traffic to Your Website

In the e-commerce world, you either get traffic, or you get nothing. Anything that can be done to drive would be paying customers should be seen as an investment, and not an expense. But with everything, there are effective and inexpensive means of getting the local search marketing needed. Networking This tried and true method is old school, but it works. By associating with professionals that can help with referrals, like loan officers associating with realtors, you can get people calling you that are already in need of what you offer. Attending functions and conventions with similar professionals can pay … Continue reading

Online Business Directories: A Good Source of Free Advertising?

When it comes to using local business advertising, online business directories provide an excellent source of free advertising. As you have probably noticed, there is an increase in local searches. Today major search engines like Google, Yahoo and Bing are initiating and accelerating this trend by providing specific pages featuring only local search results placed above the organic listings. In addition, search engines also have an algorithm exclusively for local results. All this spells opportunity for a business to get a continual stream of free traffic. How To Set Up Local Search Engine Optimization The best way to get started … Continue reading

What To Ask Your Potential Local Search Marketing Company

The aim of employing a local search marketing company is to increase your search engine results ranking. This means that your potential clients can find you with more ease when they search for you online. But before you choose the right company, you need to ask the right questions so that you know that they can deliver exactly what you want. First, you will need to find out a little about the company itself. Here are some questions you can ask. How long have you been in business? Companies that have spent a substantial amount of time in the industry … Continue reading

Local Search Marketing Recipe: Become the Go-To Restaurant in Your Area

Trying to get customers into your restaurant can be a challenge with all the competition. However, there are many marketing strategies that are available to you, some of which are being neglected by many small businesses across the nation. One strategy that many restaurants are not using is taking advantage of local search marketing to draw customers in. People are now using search engines to find businesses in their local area, so this is the perfect way for restaurants to bring in new customers and become a dominant force in their niche. To implement this strategy, you want to start … Continue reading

5 Do It Yourself Local SEO Tips

Content is King With recent Google updates, writing and posting dynamic content by your business is one of the most important things you can do. Dynamic content means that the search engine is always coming back to your website. The more that the search engines spider crawls your website, the higher that your website will be in search engine results. Also, new content means that you are always up to date when it comes to the latest news in your industry. This means that you can submit your content for inclusion on news websites and syndication on industry related websites. … Continue reading

How Yelp Can Help Local Businesses Dominate Their Competition

With the growing importance of local search engine optimization, small businesses are ramping up their Internet marketing campaigns in an effort to capture their niche market. The popularity of local searching for consumers to find what they are looking for is increasing the value of showing up on first page search results in today’s economy. By listing your business on a free review site like Yelp, you help with local marketing efforts and take one step closer to that first page result. Listing on Yelp can help people share the valuable word of mouth advertising by rating local businesses. Through … Continue reading