Tag Archives: Local Search Marketing Services

5 Tricks to Drive Traffic to Your Health Care Website

Driving traffic to a health care website is always difficult. The competition everywhere is fierce, with many health care companies offering similar products to the market. It can be difficult to stand out as a company, much less increase traffic to your website, even when using local search marketing services. Related: How to Market Your Dental Service Here are 5 tips to help you increase traffic: Set Achievable Goals. The key is to start small. Many dentists will want to generate reviews for their business. The other key to setting achievable goals is to be flexible. Your goals will change … Continue reading

How Your Brand Can Stay Ahead of Your Competitors

Being successful isn’t just about beating the competition; it’s about understanding them too. If you get too focused on a certain aspect of your product or service, you may miss the perfect opportunity to improve on a concept that a competitor is using. Local search marketing is a great way to understand what your competitor is up to, as well as seeing how well you are doing compared to other businesses around you. It also helps you stay in touch with the community. Local Search Marketing. Local search marketing is the perfect way to find out what the hot topic … Continue reading

Why Local Businesses Need to Images for Social Media Marketing

People are very visual, and when trying to target your local market via social media, it is important to keep this in mind. Over 90 percent of web users say that they trust people on their friends list, so by reaching out to people through social websites like Facebook, you can effectively drive traffic to your business. As much as web users rely on writing to learn about businesses, brightly colored images will catch attention the most. The results of a study conducted by the Harvard Business School indicated that over 70 percent of Facebook activities were image-related, and with … Continue reading

Ideas for Local Linkbuilding Post-Penguin/Panda Era

If you’re a smaller business that was making full use of website promotion via search results particularly Google then you’ve probably noticed a dip in your search results ever since 2012′s Google Panda and (a few months later) Penguin updates. Although these corrections to Google’s famous search algorithm were meant to curtail widespread abuse of certain SEO tactics, they inevitably affected local search marketing services as well an unfortunate but necessary (in Google’s eyes anyway) instance of collateral damage. All is not lost, however, and there are several powerful ways to take advantage of local search marketing services, using these … Continue reading

Online Business Directories: A Good Source of Free Advertising?

When it comes to using local business advertising, online business directories provide an excellent source of free advertising. As you have probably noticed, there is an increase in local searches. Today major search engines like Google, Yahoo and Bing are initiating and accelerating this trend by providing specific pages featuring only local search results placed above the organic listings. In addition, search engines also have an algorithm exclusively for local results. All this spells opportunity for a business to get a continual stream of free traffic. How To Set Up Local Search Engine Optimization The best way to get started … Continue reading

Optimize Images on Your Website for Local Search

Many businesses forget how many searches are specific to localities, and therefore neglect local search SEO in their marketing plan. Even the businesses that use local search marketing services often neglect to optimize their website images for their local business listing. Truth is, if businesses want a successful local Internet marketing campaign, image optimization must be an integral facet of their strategy. Include Keywords in Your Image File Names The first step to optimizing your images for local search SEO is to include your keywords and, if possible, locations – cities, states, provinces, etc. – when you name the image … Continue reading

What To Ask Your Potential Local Search Marketing Company

The aim of employing a local search marketing company is to increase your search engine results ranking. This means that your potential clients can find you with more ease when they search for you online. But before you choose the right company, you need to ask the right questions so that you know that they can deliver exactly what you want. First, you will need to find out a little about the company itself. Here are some questions you can ask. How long have you been in business? Companies that have spent a substantial amount of time in the industry … Continue reading

Local Search Marketing Recipe: Become the Go-To Restaurant in Your Area

Trying to get customers into your restaurant can be a challenge with all the competition. However, there are many marketing strategies that are available to you, some of which are being neglected by many small businesses across the nation. One strategy that many restaurants are not using is taking advantage of local search marketing to draw customers in. People are now using search engines to find businesses in their local area, so this is the perfect way for restaurants to bring in new customers and become a dominant force in their niche. To implement this strategy, you want to start … Continue reading

Get Google+ +1’s To Promote Your Local Business

Social media is everywhere and is the building wave of tomorrow, today. The crest may begin to happen, but not anytime soon. Whether it’s local search marketing, search engine optimization or part of a larger campaign, getting your business in now on the ground floor of a platform like Google+ can only help in the end. There are tons of kids out there singing into YouTube, but there’s only one Justin Bieber; likewise, as there are tons of businesses selling similar products/services to yours, you’ve got to get your business in with a powerful marketing platform that can bring an … Continue reading

How Yelp Can Help Local Businesses Dominate Their Competition

With the growing importance of local search engine optimization, small businesses are ramping up their Internet marketing campaigns in an effort to capture their niche market. The popularity of local searching for consumers to find what they are looking for is increasing the value of showing up on first page search results in today’s economy. By listing your business on a free review site like Yelp, you help with local marketing efforts and take one step closer to that first page result. Listing on Yelp can help people share the valuable word of mouth advertising by rating local businesses. Through … Continue reading