Tag Archives: Local Search Marketing Strategies

Ideas for Local Linkbuilding Post-Penguin/Panda Era

If you’re a smaller business that was making full use of website promotion via search results particularly Google then you’ve probably noticed a dip in your search results ever since 2012’s Google Panda and (a few months later) Penguin updates. Although these corrections to Google’s famous search algorithm were meant to curtail widespread abuse of certain SEO tactics, they inevitably affected local search marketing services as well an unfortunate but necessary (in Google’s eyes anyway) instance of collateral damage. All is not lost, however, and there are several powerful ways to take advantage of local search marketing services, using these … Continue reading