Tag Archives: Local Search Marketing

10 Marketing Sites That Improve Local Business Visibility

Online visibility for local businesses can be difficult. With many local businesses offering similar products, it is difficult to stand out among all the competition. There are many websites that list local businesses to prospective customers. But, there are only a few sites that are powerful enough to increase traffic to your business. About 80% of all internet searches are for local businesses, so it’s important to get on some of those local business search sites. Here are 10 marketing sites you should consider if you’re aiming to improve local business visibility: Google AdWords This local search marketing tool allows … Continue reading

Join Orange County’s Largest Business Networking Event

You can personalize your business exposure beyond local search marketing in California by attending the OC Business Expo on Tuesday, September 30, 2014 at Irvine Marriott. It will be free to the public and Orange County’s largest networking event of the year, hosted by USC. This Cocktail Mixer is presented by Lobel, Neue& Till, LLP and will be sponsored by Openorbit and McGladrey. Related: Boost Your Business with Local Search Marketing Business Expo Benefits This free networking event is an excellent way to meet new Orange County business people and potential customers over cocktails. One of the best ways to … Continue reading

How to List Your Business Online at the Best Locations

They key to gaining an edge online with a brick and mortar small business is using local search marketing techniques. It requires a lot of maintenance effort, and if managed properly, it can keep bringing you new businesses. Related: SEO Tips: Rank Your Website in Multiple Locations The main reason to use these techniques is to take advantage of the fact that 15 to 20 percent of all searches are on mobile devices, and that 78 percent of mobile searches result in offline purchases. Mobile users tend to be the segment of internet users that is most ready to buy. … Continue reading

6 Ways to Keep Your Customers Engaged on Facebook

Posting engagements on a Facebook fan page for local internet marketing is almost as important as a business card or a website. However, it might prove to be a little difficult to keep potential customers engaged on Facebook on a regular basis. Here are 6 strategies of local internet marketing that will help to keep your customers engaged on Facebook: Host a Contest: Initially the contest can be about anything but make sure to let everyone join it. Make it relevant to your business and follow local internet marketing trends. Add the Element of Fun: You don’t always have to … Continue reading

Enjoy Member Breakfast and Discourse with Jim Turrell

Have you ever wanted to deliver a speech without relying on notes? That’s the specialty of author Dr. Jim Turrell, who will be speaking at the Tustin Chamber’s monthly membership breakfast on Wednesday, September 10, 2014 at Tustin Ranch Golf Club. The breakfast will begin at 7:30 am and last 90 minutes. Turrell will be discussing techniques he mentions in his book “Speaking from the Heart,” which was published in 1998. Keeping with the spirit of the topic, he will not be using notes. Improvising Instead of Memorizing A major inspiration for Dr. Turrell’s book came from jazz music, which … Continue reading

How to Get Reviews That Counts for Local Businesses

Getting reviews for your business has been a coveted grail for a long time. Small businesses know that reviews not only help to build trust among prospects but can also help your website gain visibility online. For instance, review websites like Yelp and Google Local are great sources of customer referrals. So, how do you go about building the right reviews to your business? Here are some tips that will help you: Build Reviews Naturally Learn from link building tactics and build reviews for your site naturally. Check how other businesses are doing their reviews and get creative. Make sure … Continue reading

8 Top Ways You Can Get Traffic Without Google

Even though many small businesses obsess over local search SEO techniques aimed at showing up in Google search results, a majority of them never rank as high as they would like. Follow these 8 top ways to grasp on how you can still gain local traffic without the help of the search giant: Add Comments to Blogs By visiting fellow bloggers in your niche and reading their blogs, you not only gain new insights but you also get the opportunity to share your comments and expand your network. Get Listed by Content Aggregators A fast way to attract attention from … Continue reading

7 Great Ways to Put Your Search Rankings at the Top

Small businesses need a robust toolkit in order to get themselves right at the top of search engines, and that means knowing which tools to put into that kit for the best success. One aspect that small businesses tend to overlook is getting higher search ranks through local search marketing and its power when bigger companies can’t rank well locally. Need some help on where to start? Here are 7 ways to beef up your search optimization and marketing toolkit that you can integrate right now as a small business: Location Should Always Be Top Priority. Have you heard of … Continue reading

How Your Brand Can Stay Ahead of Your Competitors

Being successful isn’t just about beating the competition; it’s about understanding them too. If you get too focused on a certain aspect of your product or service, you may miss the perfect opportunity to improve on a concept that a competitor is using. Local search marketing is a great way to understand what your competitor is up to, as well as seeing how well you are doing compared to other businesses around you. It also helps you stay in touch with the community. Local Search Marketing. Local search marketing is the perfect way to find out what the hot topic … Continue reading

What Google Hotel Finder Rankings Reveal

You may have heard that Google has a new search ranking system for the hospitality industry called Google Hotel Finder. Google has also introduced a new pay per click platform for hotels called Hotel Price Ads which is much like AdWords. These new innovations are designed to help hotels and motels maximize reservations beyond the traditional travel agency booking system. Rank Your Restaurant Well in Google Hotel Finder The following information can help you gain new travelers using local search marketing for restaurant and hotel properties: Factors for Hotel Finder Rankings: Reviews, as you may have guessed, are extremely important … Continue reading