Tag Archives: Local Search Marketing

Local SEO: Basic Insights to Grow Your Business

On top of inbound marketing and SEO, local search marketing is very crucial for your small business because you could be losing out on customers without it. A local business listing is crucial to get more exposure on search engines like Google as well as new customers finding your business at the top of the search list. How Can SEO Grow Your Local Business? But how do you implement a local search marketing strategy? It’s rather simple, pain-free, and inexpensive when you know the basics. Read on to know the basic insights and grow your business: Get Google Places Listings … Continue reading

SEO Tips: Rank Your Website in Multiple Locations

Small businesses can take advantage of local search marketing services if they manage multiple locations. Despite assumptions that Google favors big names in search results, the truth is that business size isn’t the biggest factor. Many small businesses owe part of their marketing success to search engines that put the spotlight on local establishments for geo-targeted searches. The following tips can help expand your visibility in search engines for multiple locations using local SEO: How Local SEO Can Help Your Business Even in the internet age, your business location is still very important to search engines, which has replaced the … Continue reading

5 Sure Shot Tips to Market Your Business Website

Are you looking for ways to market your business website? There are so many marketing ideas these days that it can be hard to know where to start. But, you only have so much time to devote to local search marketing and you don’t want to waste your efforts. These 5 marketing strategies will help you boost your search results and increase your traffic and conversion rates: 1. Optimize for mobile. Four out of five consumers use their smartphones to shop which often includes consulting multiple channels before making a purchase. Consider responsive web design that adjusts site format automatically … Continue reading

Top 5 Online Marketing Tips for Food Business

At one time small businesses involved with food service depended on walk-in traffic, local media and word of mouth promotion. But now thanks to search engines, small business establishments can now compete with bigger companies to attract new customers. These top 5 tips will help you maximize local search engine marketing for restaurants: 1. Social Media Marketing A recent study published by the National Restaurant Association revealed that 90 percent of restaurant operators attribute their success to social media marketing. Most of these companies use or expect to use Facebook in the future for marketing. The main reason why food … Continue reading

The 4 Principal Components to Drive Your Digital Presence

In today’s world if you aren’t having an online presence your business isn’t likely to grow. Even worse is having an online presence but not knowing exactly how to grow it further. This can potentially drive your customers away. To keep your online presence alive in the heat of stiff competition you need to keep your focus on the right components. There are four principal components you need to consider to drive your digital presence: What do you want to say? Think about the message you want to convey to potential customers. Keep in mind that you can’t just simply … Continue reading

Geolocation: An Ideal Tip to Revitalize Local Search

The world of search-engine-result-page (SERP) has undergone a significant change with the update of Google Venice that occurred initially in the United States and then in France and the rest of the world. This has brought geolocation to the forefront and enhanced its importance. Today Google results for queries are showing mostly localized results that are organic in nature. Usually a person has the ability to customize his geolocation settings. This can be done by going into ‘Search Tools’, selecting ‘All Results’ and then choosing ‘Nearby’ and stating the city, region or state. However, this can be time consuming and … Continue reading

10 Marketing Tips to Make Your Local Business Stand Out

There are many ways in the current business world to promote your local business. Using the power of internet is one of the best ways to promote your local search marketing and make your business stand out in a simple and modest way. Here are ten tips that will help your business: Learn about the local market and your competitors. Learn what they are offering that you are not. Assess the market and see what kinds of products are selling best. Check for new products that will do well and have the potential. Make a detailed business plan for marketing. … Continue reading

New Rules: How Do You Plan to Market on Craigslist?

Back to basics has its place and can be a good thing for business. Unless it happens to be the rule change recently implemented by Craigslist, making it once again aimed at serving people and not businesses. Although not entirely the straw that broke the camel’s back, the HTML-rich posts taking advantage of free listings could have been deemed excessive and as a consequence, it has yet to be seen whether the rule changes resulting in tighter ad restriction will have a negative effect or even a positive one. So as a marketer what can you do about the rule … Continue reading

Orange County Business Event: RealShare Conference

If you’re part of the real estate industry or happen to want to kick start a career in real estate then a must on your agenda is attending the RealShare conference in Orange County, on August 22nd, 2013. The industry standards, marketing, and business practices of real estate are constantly changing to meet the needs of their clients. Because of this constant pace to keep up with the latest trends, these conferences are a lifesaver because RealShare talks all about trends, new practices, and provides a place for fellow real estate professionals to network. The biggest part of the RealShare … Continue reading

Choosing a Promotional Product for Brand Marketing

A pen or a jump drive? A baseball cap or t-shirt? Or how about a calendar.When it comes to branded promotional products, there are a lot of options. Finding those that make the most sense comes down to three things: the business, the audience and the brand. The Business A branded golf ball as a promotional item makes sense for a sports-apparel company, but not so much for a book distributor.Promotional items should be industry related. They should be something that customers and leads will see and immediately associate with the company that gave it to them—branded book marks, for … Continue reading