Tag Archives: Local Search SEO

How to List Your Business Online at the Best Locations

They key to gaining an edge online with a brick and mortar small business is using local search marketing techniques. It requires a lot of maintenance effort, and if managed properly, it can keep bringing you new businesses. Related: SEO Tips: Rank Your Website in Multiple Locations The main reason to use these techniques is to take advantage of the fact that 15 to 20 percent of all searches are on mobile devices, and that 78 percent of mobile searches result in offline purchases. Mobile users tend to be the segment of internet users that is most ready to buy. … Continue reading

7 Great Ways to Put Your Search Rankings at the Top

Small businesses need a robust toolkit in order to get themselves right at the top of search engines, and that means knowing which tools to put into that kit for the best success. One aspect that small businesses tend to overlook is getting higher search ranks through local search marketing and its power when bigger companies can’t rank well locally. Need some help on where to start? Here are 7 ways to beef up your search optimization and marketing toolkit that you can integrate right now as a small business: Location Should Always Be Top Priority. Have you heard of … Continue reading

Local SEO: Basic Insights to Grow Your Business

On top of inbound marketing and SEO, local search marketing is very crucial for your small business because you could be losing out on customers without it. A local business listing is crucial to get more exposure on search engines like Google as well as new customers finding your business at the top of the search list. How Can SEO Grow Your Local Business? But how do you implement a local search marketing strategy? It’s rather simple, pain-free, and inexpensive when you know the basics. Read on to know the basic insights and grow your business: Get Google Places Listings … Continue reading

Top 5 Online Marketing Tips for Food Business

At one time small businesses involved with food service depended on walk-in traffic, local media and word of mouth promotion. But now thanks to search engines, small business establishments can now compete with bigger companies to attract new customers. These top 5 tips will help you maximize local search engine marketing for restaurants: 1. Social Media Marketing A recent study published by the National Restaurant Association revealed that 90 percent of restaurant operators attribute their success to social media marketing. Most of these companies use or expect to use Facebook in the future for marketing. The main reason why food … Continue reading

Boost Your Business with Local Search Marketing

A beautifully designed website on a fast server may look great, but wont be able to help you in promoting your products or services to your target audience. Most of the business owners fail to realize that just putting up a good website is simply not enough, as it should be backed by a sound marketing campaign in order to get the huge number of visitors that businesses are always interested in. So, what can be done to achieve this for a company that already has its website up and running” Well, the easiest option is to promote a website … Continue reading

Connecting Your Business With Local Customers

Today there are many ways that a business can advertise and market its products and services. Many go with the old-fashioned press release, flier or newspaper ad. But with the endless technology at our fingertips, there are so many more ways to get your message across. In order for a business to be successful, you have to be able to reach as many people as you can. The more you spread the word about your company, the more growth you will see in your clientele which will then lead to an increase in profits. One of the newer ways that … Continue reading

Why Local Businesses Need to Get Into Mobile Marketing

With the quickly growing number of smart phone users and applications in today’s culture, you can now seamlessly and instantaneously access information on your mobile phones from wherever you are. Local mobile search has become increasingly important, and as a result, many businesses have taken their marketing campaigns to the mobile platform. Businesses have taken advantage of this by making their businesses visible and their products or services marketable through mobile websites. Through such websites, companies improve their rankings on search engines such as Google and Yahoo. Additionally, mobile sites increase their visibility through local and mobile directories alike, increasing … Continue reading

Strategic Methods to Boost Traffic to Your Website

In the e-commerce world, you either get traffic, or you get nothing. Anything that can be done to drive would be paying customers should be seen as an investment, and not an expense. But with everything, there are effective and inexpensive means of getting the local search marketing needed. Networking This tried and true method is old school, but it works. By associating with professionals that can help with referrals, like loan officers associating with realtors, you can get people calling you that are already in need of what you offer. Attending functions and conventions with similar professionals can pay … Continue reading

Optimize Images on Your Website for Local Search

Many businesses forget how many searches are specific to localities, and therefore neglect local search SEO in their marketing plan. Even the businesses that use local search marketing services often neglect to optimize their website images for their local business listing. Truth is, if businesses want a successful local Internet marketing campaign, image optimization must be an integral facet of their strategy. Include Keywords in Your Image File Names The first step to optimizing your images for local search SEO is to include your keywords and, if possible, locations – cities, states, provinces, etc. – when you name the image … Continue reading

Tablets are Shaping Local Search Marketing Behavior

Smartphones and tablets are at the forefront of technology, yet these devices are still easily accessible to a majority of the public. The most recent Localeze/15miles Fifth Annual comScore Local Search Usage Study shows that not only are tablets and mobile devices important for business and daily tasks, but local mobile search is rising. The most frequent mobile device and tablet users are the people who are also the most likely to make a local search. About 64% of tablet users are now indicating that they make local searches on a weekly basis. About 61% of those surveyed used a … Continue reading