Tag Archives: mobile optimization

5 Sure Shot Tips to Market Your Business Website

Are you looking for ways to market your business website? There are so many marketing ideas these days that it can be hard to know where to start. But, you only have so much time to devote to local search marketing and you don’t want to waste your efforts. These 5 marketing strategies will help you boost your search results and increase your traffic and conversion rates: 1. Optimize for mobile. Four out of five consumers use their smartphones to shop which often includes consulting multiple channels before making a purchase. Consider responsive web design that adjusts site format automatically … Continue reading

10 Strategies to Boost Traffic of Your Local Search

At one time the winners of local search were those who were the most prominent ones in their locations. Today local search is more complex and involves more details to make sure your business has the best possible visibility online. The following strategies will help elevate your local search results: 1. Gain Market Visibility Since Google wants to rank the best and the most popular businesses in every town, it’s a good strategy to make sure Google is aware of your company’s popularity. Building popularity both online and offline is important for being favored in local search results. The more … Continue reading

Technology Is Reshaping Marketing Trends in 2014

Modern online marketing continues to evolve quickly in 2014, thanks to emerging technology that is changing and shaping the way consumers shop for products. Since technology-influenced marketing is expected to continue, your business can take the lead by staying on top of these trends. Rise of Native Advertising Native advertising is an innovative content-integration strategy that is quickly attracting new believers. One of the most popular forms of native advertising is content marketing, in which websites deliver content that users are searching for. The content gives users information while leading them through a sales funnel that culminates in product pages. … Continue reading