Tag Archives: Mobile Search

“OK, Google”: How This Mind-Blowing Feature Works

If you are an Android user there is a new feature you should know about, “OK, Google.” It’s an incredible addition that lets you talk to your phone starting with the phrase, “OK, Google” to initiate an online search. “OK, Google”: A Boon for Local Business Listing For those of you who have already tried it, the 3.5.14 version is different because you no longer have to initiate from the homepage. You can say “OK, Google” from any screen and go right into your request. For a local business listing, this is a real boon, especially if you have a … Continue reading

Why Microformats Are Crucial for Mobile Search

Microformats are becoming an increasingly critical part of mobile searches because of the power and control it gives you as a business owner. Applying labels to different portions of the site means that established properties will be applied when the site is displayed from any mobile device. Search engines can easily interpret microformats to properly display nearly any type of text without formatting issues. For example, labeling a phone number and product review in a microformat will tell search engines what properties to display it. This gives search engines a way to quickly process and accurately display information for people … Continue reading

4 Important Steps to Prepare for Mobile Search Optimization

Whether you like it or not, mobile search is steadily rising and might soon outpace desktop search. This means your website needs to be prepared for how users interact with the web, otherwise you might see a marked disadvantage compared to other competitors or have a difficult time seeing the same unique impressions as before. Thankfully, there are four major ways you can prepare for mobile search: Always optimize for mobile. No matter how many websites you manage, make sure all of them are optimized for mobile screens as well as desktop screens. This will help make the process of … Continue reading

What the iPhone 5 Means for Mobile Search

Many people have grown reliant on mobile search to locate local businesses and restaurants while they’re out and about. The most commonly used app for mobile search is Google Maps, so if your business’ websites and listings are highly ranked on Google’s search results, you can be assured that your business is easy to find. But that’s not necessarily the case at the moment. When iPhone 5 was introduced, Apple’s Maps app was also introduced, completely removing Google Maps as an app for iPhones. This means that whatever advantage your business has on Google Maps is no longer applicable to … Continue reading