Tag Archives: Promotional Products

Choosing a Promotional Product for Brand Marketing

A pen or a jump drive? A baseball cap or t-shirt? Or how about a calendar.When it comes to branded promotional products, there are a lot of options. Finding those that make the most sense comes down to three things: the business, the audience and the brand. The Business A branded golf ball as a promotional item makes sense for a sports-apparel company, but not so much for a book distributor.Promotional items should be industry related. They should be something that customers and leads will see and immediately associate with the company that gave it to them—branded book marks, for … Continue reading