Tag Archives: Search engines

Why Microformats Are Crucial for Mobile Search

Microformats are becoming an increasingly critical part of mobile searches because of the power and control it gives you as a business owner. Applying labels to different portions of the site means that established properties will be applied when the site is displayed from any mobile device. Search engines can easily interpret microformats to properly display nearly any type of text without formatting issues. For example, labeling a phone number and product review in a microformat will tell search engines what properties to display it. This gives search engines a way to quickly process and accurately display information for people … Continue reading

Local Online Marketing: A Must for Marketeers

Local internet marketing is now an essential component for local businesses since the internet has become more popular than the phone book. Search engines and local directories are the key catalysts for this emerging paradigm. The more you can get your web pages indexed in these resources, the more edge you can gain over your competitors who haven’t bothered to do so. In order to maximize local internet marketing you need to target mobile users as well. Online Visibility is the Key Instead of driving around town looking for places to shop, consumers are increasingly spending more time searching for … Continue reading