People are very visual, and when trying to target your local market via social media, it is important to keep this in mind. Over 90 percent of web users say that they trust people on their friends list, so by reaching out to people through social websites like Facebook, you can effectively drive traffic to your business.
As much as web users rely on writing to learn about businesses, brightly colored images will catch attention the most. The results of a study conducted by the Harvard Business School indicated that over 70 percent of Facebook activities were image-related, and with over 800 million people using the site, this presents the perfect opportunity to get messages across visually.
Facebook users can view, like and share images, which will multiply your chances of attracting customers. Over six billion photos are uploaded monthly and even the most successful companies are capitalizing on this social strategy, such asIkea, Coca-Cola and eBay.
Use these tips to broaden your customer base with images:
Know the guidelines: While you can advertise personal logos and brands on timeline images, you cannot include information like contact details, discounts or calls to action; so market wisely.
Working environment: Customers will trust you if they see where you work. Include images of the place where the magic happens. People want to interact with humans, not brand logos.
Staff members: Your team will contribute to company success, so take some snapshots of them hard at work. Tag staff members to draw attention from their friends list and include everyone on the social networks you’re active on.
New products and services:Drive new customers to your business by displaying quality images of newly released products or services. When they see it (as opposed to reading about it), they will be more likely to engage.
Respond to status updates: If someone on your friends list expresses a problem, give them an answer by responding with relevant images of something your company sells, supplemented by a written response.
Tap into your niche:Whether posting memes, inspirational quotes, funny images or facts, tie them into your industry so they’re both relevant and informative. Because people have such short attention spans on the social web, people are more likely to Like and Share something that is, essentially, spoon-fed to them.